Two words: Content Promotion.
You know you need to do it, yet few of us do.
Some experts say it’s best to spend 50% of your time writing content and the other 50% promoting it.
But of the possible ways to promote, which is most important?
How much time should we spend focusing on one area, versus another?
When I asked this question to Neil Patel when I interviewed him for our funnel training course, his response was: do all of it.
“Some of it will end up working,” he said. “It’s a pure numbers game.”
In my experience, you need to experiment and stay open-minded even if something fails initially. But always double-down on what works.
I wanted to create this list because I knew it would take away the guesswork of wondering “what works?” and “what are the simplest ways to start?”
For this post, each content promotion tactic is broken down into six categories: social media, SEO, marketing, repurposing content, email marketing and crafting content for promotion.
With a list this long, you can cherry-pick which areas you want to focus on specifically for your content marketing in the new year.
Get started by trying the ones that sound like a fit for your business. Let the numbers tell you what’s working and what’s not.
Want my top five recommendations if you’re just getting started?
1. Add Social Sharing Buttons
This one may seem like a no brainer but many still don’t do it, and don’t optimize which buttons actually appear on their site. HubSpot says it’s possible to get more social mentions (7x more!) by adding social sharing buttons.
2. Optimize Your Social Media Posts
Post during optimal times on social media to get people clicking on your content.
Alex York at Sprout Social wrote a detailed post (updated for 2017) about the best times to post on each social media platform. These are the times where your posts will naturally get the highest engagement. Check out the chart below.
3. Use Social Bookmarking Sites
Process Street’s Benjamin Brandall told media monitoring company Mention how he got 11% more traffic from these sites.
To learn how he did it, click here.
4. Make Branded Social Graphics
5. Use Quuu Promote
Quuu is a social media content suggestion site. Their Quuu Promote lets you reach brand new audiences with your content. To make sure your posts get approved, follow Social Media Examiner’s guidelines.
6. Share on Relevant Subreddits
Subreddits are subsections of Reddit dedicated to a specific topic. There’s essentially a Subreddit for everything.
Find a Subreddit for your industry or niche and then share your content there. Mashable’s post about using Reddit should answer any questions you have along the way.
Photo by Digital Nar
7. Try Paid Discovery on StumbleUpon
That content can be slideshows, videos, images and text.
8. Post Your Content on Social Media More Than Once
I get what you’re thinking: “More than once? Isn’t that a great way to annoy my customers?”
You’d be surprised. Author Jeremy Waite told Buffer his little social media posting secret:
Don’t be afraid to share across social media a second time to introduce your content to some new eyes.
Another gem from my conversation with Neil was that he shares the same content multiple times a day, but re-words each post so it doesn’t look like duplicate content.
Re-wording and sharing the same post is especially important on Twitter, where a tweet’s average lifespan is roughly 18 minutes.
9. Use Engaging Images
How important are images in content promotion? Just look at this case study.
Andrianes Pinantoan of SmartBlogger found a quick, simple way to get more traffic in 60 days. Part of his strategy involved the use of images.
By posting more on Pinterest and adding more images to blog posts and other content, Pinantoan saw 226% more traffic. Of course, he also reverse engineered content, focused on topic ideas via Quora and BuzzSumo and wrote stronger content.
10. Use Videos on Social
Almost as important as the right images is video. These don’t always have to be stuffy and serious, but can instead promote your brand in a fun and informative way.
From Facebook Live video and even YouTube, you can make short videos to get the word out about your content, your products, your promotions and so much more.
11. Post Inspiring or Famous Quotes
Quotes are motivational, inspirational and great to share on social media. Use quotes from your blog posts to put on social graphics, and add your link to the bottom of the graphic so people can visit your site if they relate.
12. Promote Via Facebook Groups
Like LinkedIn Groups above, Facebook has its own groups. Search via Facebook to find groups you’re interested in. Some are open, which means anyone can join. Others may be closed, which means a moderator must approve access.
Once you’re in, you can post and promote if the group admin allows it.
13. Make Polls on Facebook
Neil Patel says question posts garner the most interest on Facebook. According to a BuzzSumo study, these get more likes and clicks than even visual content.
By using Facebook Business Manager, you can make your own polls.
14. Use Facebook to Boost Your Blog Post
Karola Karlson of Online Marketing Institute recommends giving your content on Facebook a boost.
This is a paid service, but it floats your post to the top of your audiences’ respective timelines.
Karlson recommends first posting content. Then, within the hour, boost it.
15. Use Lookalike Audiences on Facebook Ads
Facebook Lookalike Audiences are curated audiences that may be more receptive to your products/services. If you’re interested in making your own Lookalike Audiences, Facebook has a useful step-by-step guide here.
16. Invest in Google+ Ads
According to Daniel Kosir of Search Engine People, Google+ Ads (known as +Post Ads) can be a great way to drive traffic if you have an engaged Google+ audience of 1,000 or more.
+Post Ads transform any preexisting or new post into an ad. If you get inappropriate comments, these become part of the ad as well, so it’s a gamble.
In my experience, Google+ is fading fast as a social network. It’s future it unclear. However, I can say it did net us some positive growth in our email list growth when we first started out. today the team and I at AutoGrow no longer use it to promote though.
17. Join Google+ Communities
Google+ Communities, like most social media platforms, include every topic imaginable.
You should join communities related to your industry. Post, share and comment often, and you just may get more traffic.
Mashable’s guide on Google+ Communities is great supplementary material as well.
18. Get on Pinterest (With a Business Account)
Julia McCoy of Content Marketing Institute recommends these best practices for using Pinterest to promote your content:
- Keep your username short and sweet
- Don’t forget to complete your bio, which includes keywords that make it easier for other users to find you
- Add a “Pin it” button to your website content so people can easily pin images that link to your site content
You also want to make sure that when you sign up, you do so as a business account to take advantage of their marketing tools.
19. Pin More Than Once Per Day on Pinterest
According to Buffer, five daily pins on Pinterest is a good baseline. You may even post 30 daily pins if you have that much valuable content to share. The sweet spot is about nine pins, a happy medium.
20. Join Pinterest Contributor Boards
Sure, you know about Facebook and LinkedIn Groups, but what about Pinterest? Pinterest Contributor Boards let you find new audiences as you pin and share to the board.
For more tips on joining and using Pinterest Contributor Boards, click here.
21. Use Rich Pins and Video
Also on Pinterest are Rich Pins, which can be an article, recipe, product or app. These “provide more context about an idea because they show information directly on a Pin,” according to Pinterest itself.
Here’s an example of a recipe Rich Pin:
22. Make Pinterest Ads
Pinterest advertises via Promoted Pins. Pinterest says Promoted Pins may even outdo organic Pins in terms of engagement.
The great thing about Promoted Pins is that they never disappear if someone repins them.
So if you spend money promoting pins, and people repin them to their followers, there’s still the possibility of more visibility, even after you’ve stopped promoting the pin.
23. Pin Images Without Faces
Except, as it seems, when on Pinterest.
According to Sprout Social, you’ll earn more repins (up to 23%) by pinning pictures without someone’s face. That doesn’t mean there can’t be humans in the photo, just not their faces.
24. Create Twitter Cards
Ever heard of a Twitter card before? These were popularized by entrepreneur Paul Jarvis.
Twitter defines them as a means to “attach rich photos, videos and media experiences to Tweets, helping you to drive traffic to your website.”
In the example above, Jarvis added the ability to subscribe to The Sunday Dispatches to his Twitter card. Be sure to read The Market Doc’s article for how to make your own.
25. Advertise on Twitter
Advertising on Twitter is always another option for promotion. According to Twitter’s business page, you can choose from advertisements like Promoted Trends, Promoted Accounts and Promoted Tweets. No matter which you choose, Twitter includes a Promoted icon so users know the difference.
26. Use Influencer Marketing on Twitter
Kosir also shares another tip for content promotion: Twitter influencer marketing.
He says Tweetdeck in particular is handy for finding influencers on Twitter. Kosir recommends augmenting Tweetdeck with BuzzSumo, Feedly and Topsy.
Once you’ve found your influencers, tweet or reach out to one you’ve mentioned in your content. The results from this will be hit or miss, but the goal is to get them to share your content with their network.
Also, in my interview with Neil Patel, he said getting influencers to share your content is more important than getting them to link to it. Try it out!
27. Use Relevant Hashtags
On Twitter, the right hashtag is everything. Twitter users can look up said hashtag and find your account and content. Engagement also typically goes up.
Twitter shares the day’s most relevant hashtags on its sidebar. For more ideas on using hashtags, click here.
28. Use Keywords in Your Tweets
Just as important as your correct use of hashtags is keyword usage. Social Media Examiner writes about using keywords as part of a targeted Twitter ad campaign. They said these keywords can be useful in identifying audience pain points via browsing latest tweets and search queries.
29. Share Your Content in Twitter Chats
Twitter Chats are online gatherings, often about 60 minutes, done in a Q&A style. All questions and responses have the same hashtag for easy reference later.
You can start a Twitter Chat on just about any topic, including content concepts you want to unpack further. For everything you need to know about Twitter Chats, check out Buffer’s article.
30. Keep Your Tweets Between 120-130 Characters for Higher Click-Throughs
Yes, sure, your tweets can now be up to 280 characters. That said, research backs up the idea that shorter tweets can boost click-through rates.
31. Mention People Who Would Love Your Post on Twitter
By mentioning people (via the @ symbol) on Twitter who would enjoy your content, they may be more inclined to share it.
32. Tweet When Your Audience is Online
It makes sense: the more of your audience that’s awake to see your posts, the more of them that will share your posts. Check this Buffer post to set your Twitter posting schedule.
33. Include “Click to Tweet” Links in Your Post to Encourage Shares
If you don’t have a Click to Tweet option for your content yet, you’ll want to get on that, stat. This will make sharing easier for your audience, which may also incline them to do it.
Photo via WordPress
34. Share Your Reaction to Your Own Popular Posts on Twitter
Orbit Media Studios also recommends occasionally peppering in personal reactions to your posts. For instance, if one of your posts got a lot of shares, you might tweet about it. That will pique the interest of those who haven’t yet read the post.
35. Experiment with Twitter and Flauntt
Flauntt is a must-use tool for Twitter. You’ll earn more referral traffic via incentives that get users retweeting your content.
36. Use SumoMe’s Highlighter for More Tweets
Highlighter, a tool from SumoMe, takes your posts and makes them into bite-size, retweetable one-liners. A user can highlight a relevant section and then share it on social media.
37. Try Promoted Tweets
Promoted Tweets are just like LinkedIn’s Sponsored Content, but for Twitter. Once again, you’re paying for more engagement among new audiences. These tweets may be floated to the top of a Twitter user’s homepage or even show up in search results.
38. Pin Tweets to the Top of Your Profile
Twitter lets you pin a single tweet to your profile page. It doesn’t matter how old it is; this will be the first tweet a person sees when they click your profile.
This is a great opportunity to drive traffic to your posts via Twitter. For more about pinning tweets, look at this post from Social Quant.
39. Include Ready-to-Tweet Messages in Your Emails
40. Make Instagram Stories
Not to be left behind, Instagram rolled out the Snapchat-like Stories feature in 2017.
Instagram Stories are only available for 24 hours, playing up scarcity. You can use Instagram Stories to preview upcoming content following this model:
41. Utilize Your Instagram Bio
Speaking of Instagram, your Instagram bio is more than just a place to showcase cute emojis. You can also use it to post traffic-generating links, like this example from Sumo:
Sumo recommends including a witty bio (keep it brief), a CTA and yes, even an emoji or two in your profile as well.
42. Try LinkedIn Sponsored Content
LinkedIn Sponsored Content is their form of native advertising. By paying to get your content sponsored, you could introduce it to brand new audiences.
Social Media Examiner has a great step-by-step guide on how to make your own LinkedIn Sponsored Content.
43. Use SlideShare
If you already have a LinkedIn account, then you should make use of SlideShare. This free section of LinkedIn’s website lets you make and upload your very own slideshows.
From the title to the content itself, you can add in searchable keywords. You can also add a live link to the presentation, so if it’s compelling enough, people will click back to your site after they finish it.
For more tips on how to use SlideShare for content promotion, check out this great Kissmetrics post.
44. Promote Via LinkedIn Groups
We’ve written about LinkedIn Groups before. You can find groups via LinkedIn’s directory or by searching.
Once you get approved to join a group, you can share your content or network with people in your niche for more content exposure.
45. Let Users Behind the Scenes on Snapchat
One of the best parts about Snapchat is how it lets your customers go behind the scenes, so to speak, on the daily machinations of your company.
If you’re doing a product launch or attending a conference, get on Snapchat and share your experience. This human element is appealing to customers.
46. Run a Snapchat Promotion
In the story, there was a ghost present for a split second. To win the contest, users had to get a screenshot of the elusive ghost.
This contest was clever because Snapchat is all about screenshots. The app even notifies the user when someone saves a picture.
Cedar Point had 233% more engagement via its contest.
47. Utilize Your High-Traffic Posts
Ever heard of traffic magnets? These are your highest-performing posts that can boost traffic to newer content. How? Link to your new content in your traffic magnet.
48. Optimize Your Content for SEO
In a separate post, Elisa Gabbert at WordStream recommends three ways to optimize your content for SEO. Those are:
- Do long-tail keyword research
- Post internal links in your content
- Optimize your content images
49. Get on Google Trends
Google Trends is a free website that lets you learn more about popular trends. You do need a Gmail account to use it.
You can search for any topic and gauge its interest over time. This is a great tool for deciding which keywords could make for popular content.
50. Make a Video Tip of the Week
Which tips would make your customers’ lives easier or more productive? Provide it via your Video Tip of the Week. These clips should be short but informative.
Take a look at the Video Tip of the Week series from the CorelDRAW Community for an example.
51. Tip of the Day
The Tip of the Day concept is similar, but you’re posting daily. If you need a template to follow, check out Your Marketing BFF. Their image-centric tips look good and will undoubtedly appeal to their audience.
52. Have a UGC Contest
Drum up attention with a user-generated content (UGC) contest.
That’s what KFC India did several times. They let their fans design buckets and even Currycatures, which are cartoonish Mii-like characters. This resulted in major engagement for the brand.
Check out their video below:
53. Utilize Your Thank-You Pages
Take your thank-you page further. Instead of just saying thanks, add a link or two to some great content. Here are some examples to get you started.
Photo via WPForms
54. Put Your Product in Unusual Situations or Places
The Travelocity Gnome on Tinder? Yes, it happened, and it generated a lot of buzz. If you can find a way to position your product in an unusual place or situation, you too can get the spotlight.
Photo via Twitter
55. Reach out to Content Communities
Did you know there are sites that exist just to introduce content to new audiences? They’re known as content communities. Of course, lots of other people are trying to do the same thing, so make sure you share only your best content.
56. Reach Out to People You Mention
If you write about marketers or use their content in your blog, you should link back to their website.
Why stop there, though?
Gather the contacts you featured and do outreach. This plays up a principle I’ve discussed many times: “people love to promote what promotes them.”
BuzzStream is a handy tool for arranging contacts, writing email templates and sending outreach emails.
57. Host a Webinar
Webinars are a great way to promote your content, in addition to being a driver of revenue for your products/services.
Jon Schumacher had 48% of his audience check out his webinar, and he brought in nearly $14,000. He did this by dividing his audience via ActiveCampaign according to their behavior during previous webinars.
Then, he emailed his audience to drum up interest in his upcoming webinar.
If customers didn’t open the first email, he sent only a single repeat email. For the four days leading up to the webinar, he emailed every day. He also sent out one last email right before the webinar to pique interest.
According to Schumacher, “industry standards for those who register but actually show up for your webinar is around 30%.” He says that by sending that last email on the day of the event, he saw a spike in his attendance rate.
58. Use Native Advertising
59. Leave Authentic Comments on Other Blogs
The keyword here is authentic. WordStream recommends omitting link-sharing in your first go-around to establish authenticity. More people will be likely to check out your content once you’ve proven you’re a trustworthy, valuable contributor to the comments section.
60. Increase Your Referral Traffic
Referral traffic includes social media and any other means of generating traffic besides search engines. If your referral traffic could use a boost, read these tips from HubSpot.
61. Submit Your Post to Blog Aggregators
Content or blog aggregators are sites that are made just for sharing great content from around the web. Here’s a list of content aggregator sites to get you started.
62. Reach Out to Influencers for a Quote
To boost your social sharing by 31.8% (according to BuzzSumo), you need influencers. If you can get a direct quote from them, that could increase shares even more. Here’s a useful post about working with influencers.
63. Let Users Create Video Reviews
Sometimes, you don’t even need to promote your content yourself. Content Marketing Institute mentions UGC again, this time in the form of video reviews.
Video reviews offer a unique way of promoting your content, because your audience gets to hear how great your brand is from someone other than you.
64. Use Snip.ly
Snip.ly is especially useful for content promotion. This tool creates a CTA with links that can pop up on other people’s blogs or websites.
Photo via AppSumo
65. Connect with Influential Bloggers/Journalists for Earned Media
Titan Growth defines earned media as “essentially online word of mouth, usually seen in the form of ‘viral’ tendencies, mentions, shares, reposts, reviews, recommendations, or content picked up by third-party sites.”
For tips on using earned media, check out this post from Content Marketing Institute.
66. Link to Related Articles at the End of Your Posts
Questions for the audience? Check. CTA? Check.
What else do your blog posts need?
UK marketing firm Gecko Agency suggests sharing a link to a related article. This targets both early funnel and late funnel visitors to boost conversions.
For more tips on how to end your blog posts, read Gecko Agency’s article here.
67. Try Web Push
You see notifications all day on your phone. These may be emails or interesting posts on social media.
Web Push has a similar premise. You still get notifications, but now they’re on your web browser.
If your audience uses Web Push, they can see when you post new content right as it goes live. Here are some other benefits of Web Push.
68. Publish on Medium
Medium is a popular news and lifestyle publication that covers many topics. If you can get your content published here, you may significantly grow your audience.
Larry Kim at WordStream shares some great tips to get published on Medium, such as choosing quality images and following other users.
69. Get on Popular Podcasts
We’ve talked about podcasts quite a bit on this list, but that’s because they’re important. In addition to starting your own, make it a goal to get on someone else’s popular podcast.
Sumo’s guide on how to find and pitch to podcast hosts is a great starting point.
70. Use Quora
Quora lets you search for popular keywords and questions in your niche. You can also answer these so you can come off as an authority.
If you can position yourself as an authority on Quora with your answers and/or links to your posts, you could drive more website traffic.
David Schneider, one of the experts we featured in a recent expert roundup, regularly uses Quora to browse for content ideas as well.
71. Participate in a Link Roundup
It also helps to participate in link roundups that are published monthly/weekly for better backlinks and relationship building.
To find roundups to contribute to, CoSchedule recommends going into Google and searching like this:
72. Make Infographics
Rosemary Williams at Third and Grove says originality, universal design and simplicity are the three pillars of infographic success.
73. Embrace Seasonal Marketing
If you haven’t heard of seasonal marketing, now’s the perfect time to learn. The concept involves using the seasons to kickstart your content promotions and other marketing.
Photo via HowStuffWorks.com
For instance, Christmas just passed. You may have done a giveaway or contest, since this is the time of year people really need freebies (all that holiday spending adds up).
74. Start a Referral Network
A referral network is a group of like-minded individuals who work to refer one another. So if you have your own client base and you have five other members of a referral network, you gain access to their five respective client bases. The goal is to earn everyone more clients.
Read Entrepreneur’s post on the topic here for more.
75. Use Commenter Pre-Outreach
Blogger and content marketer Cody Lister maintains that commenter pre-outreach is more effective than sharer pre-outreach. It’s basically where you reach out to people who have commented on an article similar to yours, and tell them about your article before you publish it.
Then when you finally do publish it, send them the link to your post. Here’s the step-by-step breakdown of how to promote your content with commenter pre-outreach (1st tip in the list).
76. Use Email Plugins for More Shares
77. Make an Email Campaign Archive
According to MailChimp, an email campaign archive may lead to better SEO and more traffic. This archive lets your audience browse through your prior email marketing campaigns.
If you’re interested in making your own archive, the above link from MailChimp tells you everything you need to know.
78. Send Roundup Emails of Your Best Posts
According to CoSchedule, a roundup email should include your best weekly posts. These should be listed by number, with a short blurb about each.
79. Send a Follow-up Email to Your Unopens
Not getting the kind of email open rate you were hoping for? Try a follow-up email.
Tutorial resource Envato Tuts+ has a customizable template you can use:
Subject: Are You Going to the February Web Design Group Meeting?
We haven’t yet received your RSVP for our next Web Design Group dinner meeting and the deadline is drawing near. If you’re coming, send your meal preference to: [email protected] We must know who’s coming before February 15th.
In case you missed our last email, this month’s meeting will be held on February 22nd from 6:30 to 9:30 p.m. at the City Auditorium, 9876 Any Road, AnyTown.
Our topic this month is The Future of Web Design. Our speaker will be Jane Jones, CEO of Anytown Consulting.
I hope to see you there.
Web Design Group
80. Add Content to Your Email Signature
Create a hyperlink to your best or newest content and slip this into your email signature. This way, anyone you email can now see and potentially share your articles. Here are some other email signature ideas.
81. Watch Your Email Subject Lines
Andy Crestodina at SmartBlogger says a good email subject line can “align with cultural trends or leave a curiosity gap.” He recommends creating an element of surprise with your headline if possible.
Photo via Bitcatcha
82. Make Videos from Your Popular Blog Posts
Traffic Generation Cafe says video will be a major driver for web traffic two years from now (in 2020), causing 82% of that traffic.
Get in on the trend now by making videos from your top-performing blog posts.
83. Make an Explainer or How-To Video
You can even take a previous how-to article and make it into a video if you want.
Need some ideas on how to get started? Check out this HubSpot post, which is full of awesome explainer video examples.
84. Take an Old Blog Post and Make it a Slideshow
Neil Patel recommends taking an old blog post and repurposing it as a slideshow. You can then share your slideshow on SlideShare (as mentioned above).
85. Start a Marketing Podcast from Your Posts
Expand on popular blog posts with a marketing podcast. Nathan Ellering at marketing resource Campaign Monitor did just that. He managed to earn nearly 26,000 downloads to his podcast in less than six months.
He goes into detail about all elements needed for a successful podcast in the link above.
86. Make Videos into Podcasts
Audio content is a popular medium, says David Kirkpatrick at Marketing Dive.
We just suggested making your blog posts into podcast content. Don’t stop there. Take your most popular videos and add these to your podcast discussions as well.
CRAFTING CONTENT FOR PROMOTION
87. Rewrite Your Old Headlines
A great headline will get more eyes on your content. To retool your headlines, come up with a few variants for the same article. (This is something I cover in depth in my 6-Figure Sales Funnel training program.)
Then, A/B test them to determine which one performs best. When you find the winner, go back and rework your old content with the new headline.
88. Get Your Content Syndicated
Content syndication is a lot like the referral networks above. If you make the right connections, you could get your content seen on major websites.
89. Ask for Shares
Sometimes the most obvious methods are some of the most effective.
Want shares? Ask for them! Tim Soulos at CoSchedule recommends this tactic, especially among those in your audience who are avid blog readers (which for him was 16% of his audience).
90. Guest Posting
Guest posting introduces your content to a whole new audience who may not (yet) be aware you exist. Here at AutoGrow, I’ve done guest posts for Crazyegg, Leadpages and more. These posts led to more referral traffic for AutoGrow.
91. Include Numbers in Your Headlines for More Shares
For 2x the shares, RazorSocial recommends including numbers in your headline. You can go with the standard top-five list or even do a more unconventional numbered list, like this one!
92. Create an Experts Roundup
93. Follow the Skyscraper Technique
Here’s another one we do all the time at AutoGrow. Skyscraper posts are typically long-form and the best of the best in terms of content. You can create an original skyscraper post or rewrite an old post and build on it.
Photo via USA Today.
The tactic here is to find people linking and sharing to similar content through a tool like BuzzSumo. From there, ask them to link to/share your skyscraper post, which should be better than the content they were previously linking to.
94. Make a List Post
At AutoGrow, we’re all about list posts. While we also write how-tos, most of the content you’ll see on our blog are list posts.
Why? As Photoshop resource PSD Learning writes, list posts are brief, bulleted and easily digestible. They’re also highly shareable, and perfect for driving traffic when you have a good headline.
95. Interview Experts
Interviewing experts is a great way to diversify the content you’re sharing with your audience. Not only that, but it lets you share information they really want to hear.
And perhaps the biggest benefit is that the expert is likely to share the interview with their audience.This article by Christina Walker on Writtent gives you tips for planning for your own expert interview.
96. Write Your Own Product Review
Share your thoughts about a product with a review on your blog. If you use the right keywords, you’re likely to drive more traffic from people actually looking for your product.
If you’ve never written a product review before, this handy template from affiliate marketer Mia Lambert should help.
97. Craft Compelling Case Studies About Your Product/Service
Compelling case studies inspire action. They inspire your audience to consider investing in whatever product or service was used to solve their problem, because case studies show them how it was done.
Add a case studies page to your website, or share a case study in the form of a blog post.
Hubspot further outlines ways you can use case studies in your marketing here.
98. Make “Did You Know?” Posts
There’s lots of versatility with “Did you Know?” posts. They’re great for promoting your product or service in an entertaining and educational way.
You can err on the personal side, sharing a bit of your personal background with your customers. You can also make these explainers, writing a short, informative post on a topic related to your company.
For a great example of a “did you know” post, check out Jeff Slater’s on The Marketing Sage.
Photo via Samaritan’s Purse UK
99. Highlight an Important Customer or Client
Your customers and clients keep your business afloat. Why not give them a special mention? Every month or so, write about a customer or client of yours and why they’re so valuable.
See Nuera Marketing’s Client Spotlight for inspiration and formatting.
100. Write Blog Posts that Answer Your Customers’ Burning Questions
Above, we mentioned social site Quora and how you should answer questions there. Why not answer your customers’ most burning questions on your blog to drive traffic as well?
Try searching Quora for questions that have a lot of answers. Create a blog post using the question as your blog title. That way, when people ask that question to Google, not only will that Quora question pop up in their search results, but your blog post will as well.
101. Write a Yearly Recap of Your Most Popular Posts
2018 has just started, so it’s not too late to look back on your best posts from last year. Compile them into a list of 20 or more, hyperlink to each one and then write a short blurb about what made it so good.
You can even follow the format that travel blogger Helene in Between used and throw in a giveaway.
Whew, this certainly is an exhaustive list! Whether you need help on the social side of things, your content writing could use a boost or you’re looking for new marketing strategies, this list has it all.
- When it comes to posting on social media, when you post is almost as important as what you post.
- Videos and engaging images will garner more user interest than social media posts without this media.
- Writing prompts like questions of the week, favorite quotes or even your biggest successes and failures are a great chance to connect with your audience and craft shareable content. These prompts also humanize you.
Which of these 101 content promotion examples was your favorite? Why? Any you’re really eager to try? Let me know in the comments.
Keep Hustlin’, Stay Focused,