AB testing

AB testing, also sometimes called "split testing," is the most effective way to cause progressive growth in your conversions.

AB testing is defined as creating a randomized test where two or more variations of a landing page, pop-up, or email optin offer are tested against one another.

The winner is declared after enough conversions have occurred to tell which version converted better.

Autogrow can setup and launch AB tests for you on your

• Key landing pages
• Pop-ups
• Email optin widgets

All of the top sites use AB testing to consistently grow their conversion rate. From Amazon to Google, to Autogrow and other growing businesses like yours.

AB testing on pop-ups

A pop-up is one of the most effective ways to grow your list because it is also one of the most visible.

Split testing your pop-up’s design, wording, or lead magnet offer is what can turn a 1% opt-in rate, to 3, 4, and 5% or higher opt-in rates.

AB testing on email options & Leadboxes^TM

Other than AB testing your pop-up, it’s important to AB test the other areas where people most commonly join your email list.

For example, Autogrow can setup AB tests for you on your:

• Sidebar widget
• Leadboxes™ (if you have an account on LeadPages.net) or on your Lead Capture Boxes (which are the same thing, for those who don’t have a LeadPages account).
• Other opt-in widgets can be AB tested as well, like end-of-blog-post widgets, banner widgets, and more.

AB testing on landing pages

Have a critical landing page that is responsible for driving much of your leads or revenue?

Autogrow can setup an AB test for you on it to progressively improve the conversion rate on it over time.

Using your LeadPages account or the free conversion software included with your Autogrow account is ideal for landing page AB testing.

Improve funnel flow with CTA buttons

People often get stuck or “bottleneck” on a single page of your website.

Sometimes solving this problem is a matter of making it more clear to them what needs to be done next.

The solution? A clear call-to-action button designed with all the best practices in mind. This can help to move them forward in your funnel to the next step.

Lead magnet creation

A lead magnet is a piece of free content that is offered as an incentive for someone to optin to your email list.

Autogrow makes it easy to create your lead magnet if you don’t already have one. We can suggest ideas and headlines, provide our conversion-focused fill-in-the-blank template, as well as give critique and edits.

Exit pop-up

An exit pop-up is a well-timed email opt-in shown in a pop-up box to visitors when they are about to leave your website.

Many top marketers and websites use pop-up boxes to grow their lists to 100’s of thousands of email subscribers and beyond. Examples include Neil Patel, Noah Kagen, Derek Halpern, CNBC, KISSMetrics, and many other well known brands.

An exit pop-up is one of the most common and most effective ways we recommend to build your list of and convert more visitors into customers.

Side-bar optin widget

The sidebar on your website or blog is one of the most over-looked opportunities to grow your list.

It is also one of the most effective because the sidebar is one of the most visible pieces of website on your website since it runs alongside your content. We recommend using the sidebar widget to promote your lead magnet or a different optin offer.

We can write the copy for your side bar widget, as well as create and customize the design.

Sticky Widget

The sticky widget work with any of your sidebar widgets on your website or blog pages.

It is called the “sticky” widget because it locks content – like your side-bar widget or lead magnet offers – in place as the visitor scrolls down the page.

This is beneficial because it works to convert more visitors by increasing the visibility of key offers or lead magnets.

Content upgrade box

A content upgrade is a bonus piece of content offered for free to people reading your blog.

A content upgrade box helps to highlight the free offer and make it standout on the page.

By drawing more attention to the offer without being too aggressive helps to grow the number of subscribers who will opt-in.

Lead Capture boxes

Lead Capture boxes, similar to Leadboxes™ from Leadpages.net, are a free alternative we give to our customers who do not have a Leadpages account.

The Lead Capture boxes use a 2-step opt-in method that have been consistently tested and proven across 1000’s of websites to grow conversion rates by up to 20% or more. Here’s how it works:

• Visitor to page sees a free offer, call-to-action button, or a link to something that interests there. They click it.
• A lead capture box pop-ups up on the screen asking them to enter their email address to get the offer. The box can also be configured to collect a subscriber’s phone, name, and other info.

Copywriting

Copywriting insights is provided by one of our expert copywriters on staff. The follow benefits are provided by request of our conversion experts, or you can also also message us a request for it.

Here’s what it includes:

• A conversion-focused, expert critique of the sales copy on your website, landing pages, or emails.
• Copywriting edits which means helping you fix any obvious typos, grammar, or sales-killing errors that stand-out to us.
• Help writing or rewriting key headlines

Email auto-responder creation

A three-part email nurturing sequence, is one of the best ways to follow-up with leads and prospective customers.

If you’re starting from scratch on this, we’re here to help. The most common email autoresponder template we recommend is our VACuum Formula. This is an easy, fill-in-the-blank template that can work for any business.

It helps you to:

• Provide value and create a sense of goodwill with the prospect. This can be some kind of free training or teaching them something useful and relevant.
• Position your brand as an authority.
• Finally, nudge the subscriber to take action or make a decision about your product or service.

Autogrow can help you brainstorm ideas for it, review and critique the copy, as well as set it up on your email marketing software.

Landing page copy

Most website’s don’t work. And a "fresh" new design is not likely to fix the problem. Why? Because the problem isn’t with the design, it’s with the understanding of the product or service you offer.

Autogrow can help you

• Write stronger headlines
• Writing the copy for you on your email opt-in widgets
• Providing a constructive critique from our Conversion and Copwriting Experts

We help you to choose the best words so that people will trust you and understand exactly what you’re offering. Without understanding and trust, there is no sale.

Tracking Dashboard

Your Tracking Dashboard shows is created after you setup your account. It shows you the key performance numbers for how your funnel is growing, as well as how our service pays for itself over time.

It tracks your traffic, AB Split test performance, email list growth, and leads or sales (if applicable to your goals and business model).

In addition, the Dashboard is like a history log of our work and accomplishments together.

Lead gen templates

• Starting a new email campaign or auto responder?
• Hosting a webinar?
• Want to know how to write the perfect blog post?

We’ve got you covered with easy fill-in-the-blank templates all optimized to convert. We modeled these after some of the highest performing marketing funnels on the web today. They’ve also been tested within our own business and in our customers.

We’re constantly growing our templates library, so if you don’t see a resource you want, feel free to request it!

Survey Funnel

Implementing this feature is exclusive to the Optimize package.

What if you could personalize the way you follow-up and sell to leads and potential customers based on who they are and what they need?

A survey funnel is the best way to do this, and it’s almost like having an automatic sales man giving the best, most relevant content and messaging to your prospects.

It’s not an overnight project, but we’ve simplified the formula for you.

It is highly effective once in place. Petovera recently implemented a survey funnel and the result was that engagement (opens, clicks) along with the number of leads increased by more than 50%.

"Smart" Funnel Opt-in

It doesn’t make sense to show the same opt-in offer to someone who already signed-up for it right?

Our "smart funnel" conversion software gives us the ability to show a different call-to-action offer to people who have already opted in.

• Show an offer for a free consultation instead
• Promote your ebook or course
• Offer a product or service most relevant to the original opt-in offer

Free Conversion Software

We provide free conversion and lead generation software saving you at least $300.

• Thrive Leads & Landing page builder ($600 value)
• Opt-in Monster ($200 value)
• Additional tools and optional add-ons to speed up your website, grow conversions, or run AB tests ($200 value). For example, a mobile responsive pricing table plugin, WP Rocket plugin, Simple page tester, and more.