Do you remember when you started dating that person you thought was the one? Everything was perfect at the beginning. As they say, love was in the air. But once you started getting to know the person, everything changed (for worse, ugh!). Without realizing it, you were trapped in a toxic relationship you wanted to end. But you ...

Have you heard of elephant toothpaste? No, no, it’s not made up, I promise.  And I know you’re probably wondering how funnels and conversion boosts could possibly relate to that...  You see, elephant toothpaste is a science experiment. The kind of experiment that middle school teachers show their students. And what makes it so fun to watch is the ...

Have you ever read “Built to Last” by Jim Collins? In this book, the author talks about how companies have survived over decades (and even hundreds of years) and why they haven’t failed. Collins says that companies eventually fade away if they’re dependant on one single person or a small group of people.  For example, Thomas Jefferson, James ...

Have you ever played Starcraft? And what about Civilization? Or any other computer strategy game for that matter?  In these kinds of games, you basically control the growth and evolution of a society.  In order to grow, you need to mine and collect resources. Lumber, ore, food, stones—you know, the building blocks of any great civilization.  And like ...