If you’re like me then you like it — love it 😀 — when you see a steady stream of customers and clients buying from you. (What I said above is actually a subtle form of social proof. I’ll explain in a sec…) Of course, every one loves a stream of customers. But, according to Wordstream and ...
"What do you want?!" I yell. "SALES!" "How much do you want?!" "MORE!" "How much?!" "MORE MORE MORE!" the imaginary digital crowd chants, containing you and every other entrepreneur / marketer. Conversion rate optimization or conversion optimization — or just plain ol’ CRO — is the "process" (we’ve been told) for growing your sales and leads online. CRO is the ...
Generating leads on auto-pilot isn’t as easy as it used to be. The days of slapping a templated page and expecting hordes of people to sign up are gone. In fact, an irrelevant offer can drive away most if not all visitors. At other times visitors may have been teetering on the verge of conversion but since ...
On December 22nd of last year, I took a pen and jotted down a list of ideas in my journal. These were product ideas I wanted to create in 2019. One of them was a tripwire. The idea was a high quality, “curated collection” of conversion case studies. If you don’t know what a tripwire is, it’s ...