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“I’m a savage.” “… A killer.” “… A warrior poet able to dominate Google rankings ” If you’re weird like me, maybe you psych yourself for growing your business with such random phrases crossing your mind. But psyching yourself up for work, is wasted energy if you’re building your marketing machine on quicksand—in the age 
Imagine you have a loaded (metaphorical) gun. You hold it in your hand, it’s light, cool to the touch. Now you look down at your foot. “Hello foot, you look nice and functional, good for walking and such,” you say casually as you aim the gun at your foot. And you know what happens 
The Age of AI officially arrived in December of last year. At that moment, after ChatGPT launched, an entrepreneur I know posted on Facebook that he was shutting down his info-product business and moving out to the countryside to start a farm. The agency business model was doomed as we know it, he said, since 
Here’s the thing: Not all copywriting advice is as amazing as it’s cracked up to be. Some SEO copywriting tips are super helpful, while others are kinda overrated, out of date, or just don’t work as well as people say they do. That’s why it’s essential to figure out which tips are really worth following 
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