15 Useful Instagram Marketing KPIs You Should be Using 👍

Instagram has over 1 billion monthly active users worldwide, according to Statista. And the majority of them are under the age of 45. Source To boot, Facebook for Business says that 200+ million Instagram users visit a business account every day. So there’s a great opportunity to expose your brand to a large audience on the social media platform. But ...

11 Proven PPC Ad Strategies That Your Agency Should Use

Do you have that friend who’s convinced that advertisers are listening in on their conversations through their devices? Apparently, your friends think that’s how our advertising campaigns work. Although it can be amusing, it’s also sad that our friends think we’re so unimaginative. I’m not an eavesdropper. Neither are you. Instead, our pay-per-click (PPC) ads rely on experience, data, ...

Your Ultimate Guide to YouTube Success Metrics: 13 KPIs to Track 🔍

Three years back, the gaming community was so ready for a new Battlefield game. Including me. But then in May, Electronic Arts (EA) released the official trailer on its YouTube channel—and it was seen by fans as a total failure… It flopped, big time. Long story short: the game was in the discount bin a week after ...

Dodge Bad Hires with 11 Smart Industrial-Organizational Psychology Tips ❌

To anyone who’s a war film buff, you’re probably familiar with Terrence Malick’s WW2 drama, The Thin Red Line(1998). About halfway through the movie, Captain Staros disobeys orders from Lieutenant Colonel Tall, played by the great Nick Nolte.   His orders are to take a Japanese hill. But Staros refuses. Instead, he decides that a flank (move around and attack ...