PR marketing

What Can Presidential Campaigns Teach Us About Marketing?

Get noticed this campaign season. Image via berkeley.edu.

If you are anything like me, you've probably been watching the election season unfold with some blend of consternation and amusement, and maybe even a touch of admiration. You may not agree with many (or any) of the candidates' policies. But from a marketing perspective, election years nevertheless provide fascinating and useful insights into the hearts and ...

You’re Doing It Wrong: Criticism as Marketing

Criticism stings. It stings so badly that it can make you want to give up and collapse under the weight of it. Of course, collapsing will only incite more criticism. And more stings. But as much as it can be tempting to dismiss stinging criticism, it is often more rewarding, if painful, to listen to it. Because valid ...

6 Marketing Mistakes from Big Companies (And How You Can Avoid These Blunders)

If you’ve been marketing for any amount of time, then you’ve likely made a few mistakes. You should be prepared to learn from your mistakes, though, as you discover more about your audience and what works for them. However, if your marketing mistake is big enough, it can mean catastrophe for your brand and your business. ...