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  • How to Convince Strangers to Trust You Enough to Buy From You

    trustJohn Gottman laid in bed alone one night. He was close the end of his mystery novel. He wanted to find out who the killer was, but before he finished he walked into the bathroom and saw his wife’s face in the mirror. She looked sad, and in that moment, John had a choice. He could go
  • How to Make a Great Explainer Video that Grows Your Sales for $30

    cat-lazyPeople are lazy. I don’t say that to be rude, it’s a fact. For instance, most won’t make it to the end of this article. Maybe they’ll just skim and scan. But no worries! I’ve taken the laziness factor into account because people have different preferences in the way they learn. Some are more visual
  • Authentic Marketing: The Little-Known Way to Grow a Business & Get Noticed

    college-classroom-teachingI was 19 when I first fell in love with entrepreneurship and the idea building a successful company. It grew out of the idea that the experience would be filled with adventure, and that I could become wealthy while also being an artist. As I got older, and once I got beyond the misguided hype
  • How to Close Deals in Person-to-Person Sales [VIDEO]

    Slimy sales guy legosThe first time I sold something I was 19. I was going door-to-door selling digital coupon advertising on a pay-per-click basis. At first I was too shy to ask for payment upfront so I delayed that part of the process by about… 4 months and called it a “free trial.” Fast forward and my first

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