business systems

What Can Presidential Campaigns Teach Us About Marketing?

Get noticed this campaign season. Image via berkeley.edu.

If you are anything like me, you've probably been watching the election season unfold with some blend of consternation and amusement, and maybe even a touch of admiration. You may not agree with many (or any) of the candidates' policies. But from a marketing perspective, election years nevertheless provide fascinating and useful insights into the hearts and ...

Independence and Reinventing Yourself: An Interview with a Small Business Owner

Sometimes there is a decisive  moment when you know you need change in your life. Perhaps the place where you are in life doesn't fulfill you or maybe you want to do something completely different.  To dream is one thing, but to actually take the  step and change your life and follow a dream takes both ...

Work Hard and Dare to Dream: An Interview with a Start Up Business Owner

Photo: Redd Angelo

What goes through the mind of someone who wants to start a company? How do they keep going when things are tough? How do they market themselves on the internet? To answer all these questions and more, I interviewed Maria Bloom, the founder of the company Little Bloom Her company is a web store for children products that are organic and better for ...