Upsells: 11 Profitable Examples to Model [+ Case Studies, Tools]

Over the last 12 months, AutoGrow boosted its customer lifetime value by 12,366%.

And it was largely thanks to one little magic strategy: upselling

Upselling is what a little-known company by the name of McDonald’s does when you order food. They might say “Do you want to supersize that?”

Upselling lets you boost your average customer value and maxmize your profit per sale. 

When you do it correctly, it can be a real game-changer for your business… But it’s easy to do it wrong too (and hurt your brand). 

Today, I went a little overboard and put together a complete beginner’s guide to upselling. 

This resource will teach you exactly how we boosted customer value—and how you can get similar results (without pissing off your customers). 

Here’s what I’m covering for you in this guide:

  • I’ll teach you exactly what upselling is, what it isn’t, and how it’s different from cross-selling. 
  • 11 real-life examples (case studies actually) of upselling from big-name companies that you can use in your own business.
  • How to upsell to your customers ethically and without “wounding” your brand.

All right, let’s do it!

In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide.

Here’s a table of contents in case you want to jump ahead.

What is an Upsell? (And WHY Do It)
What’s the Difference Between Upsells vs. Cross-Sells?
11 Profit-Maximizing Examples & Case Studies of Upselling
   1.  Case Study #1: AutoGrow: Turning Past Customers Into Current Clients
   2.  Case Study #2: Relevant Cross-Sell Offer Improves Clicks By 870.73%
   3.  Case Study #3: AppleCare’s Role In Apple’s Profitable Services Sector
   4.  Case Study #4: A Furniture Company’s 125%-275% Increase from a Single Cross-Sell
   5.  Case Study #5: Amy Portfield’s Strategic Downsell
   6.  Case Study #6: GoDaddy’s Sort-of Aggressive Checkout Upsell
   7.  Case Study #7: Amazon’s “Frequently Bought Together” Recommendations
   8.  Case Study #8: Train Baseball’s One-Click Upsell
   9.  Case Study #9: NameCheap’s Shopping Cart Add-On Upsell
  10. Case Study #10: Amazon’s Subscribe & Save Upsells
  11. Case Study #11: Product Protection Plans
Upselling Tool Recommendations to Help You Increase Your Customer Value
Potential Pitfalls: How to Upsell Ethically (and w/o Hurting Your Brand)

 

 

What is an Upsell? (And WHY Do It) 

Good question!

Here’s our quick definition of an upsell:

An upsell is a technique where you entice a customer to buy more. You can do this by providing upgrades, expensive items, or other add-ons to their purchase to increase the dollar amount of the entire purchase.

With an upsell, you can maximize the value of a single customer. 

So, why is that important?

Here’s why: 

See this? This is a graph of the 3 biggest growth levers for your company, according to research from Price Intelligently.

In a study of well over 10K blogs, they were able to find that by improving one of each of the 3 levers of growth (Acquisition, Monetization, Retention) by just 1%, companies were able to experience massively different results on their bottom line. 

Take a look at the graph to see the results. 

Source

So, what’s the takeaway here? 

Well, in the first place, a lot of businesses spend an inordinate amount of time on customer acquisition, even though that’s actually the least cost-effective way to bring in more revenue. 

Customer retention is great and all (with a 6.71% return on just a 1% increase). 

But without a doubt, the undisputed winner was increasing the monetization of current customers. Essentially, boosting the value of a single customer by just 1% led to an astounding 12.7% return on investment. 12.7%!

And upselling is one of the best possible ways to increase the value of each customer.

Now, to leverage the upsell, you need to present your customers with additional services to actually increase the value of their order.

For example, instead of selling, say, a $150 cleaning service, you could present them with options to ‘up’ that purchase.

Perhaps allow them to also buy steam carpet cleaning for an additional $80 and window cleaning for an additional $50.

Suddenly, a simple $150 order is now worth $280.

Now, you can’t upsell everyone. You will always have customers who only want one service or product.

However, you can upsell a majority of your site’s visitors if you include this strategy in the stages of your sales funnel (especially the follow-up stage). 

And equally importantly, you can upsell your customers to higher-value purchases if you know how to do it properly

But before we get into the 11 real-life upselling case studies, let’s take a look at one of the most common upselling questions…

What’s the Difference Between Upsells vs. Cross-Sells?

So this is where things get a little bit murky…

See, upselling and cross-selling are frequently used interchangeably. 

And it’s true, the two are pretty similar. But even still, there are a few noticeable differences that you should be aware of. 

Here’s a quick breakdown to help you understand where upselling ends and cross-selling begins (and vice versa). 

  • Upselling: In its most basic terms, upselling is simply offering an upgraded version of the product (or service) the customer’s already buying. If, for instance, you’re on the checkout page for a new computer and you see an offer for a better, faster, stronger version of that computer (like a RAM upgrade), then that offer is an upsell. 
  • Cross-Selling: A cross-sell is an addition. This is when you’re offered a similar product that you can add to your cart. So instead of a faster computer, a cross-sell might be adding a printer or Bluetooth keyboard to your order. 

It’s worth noting that upselling makes up much more online sales than cross-selling—about 1900% more according to Shopify

Check out this graph on how much each makes up of total online sales. 

Source

 Did you happen to spot the teensy tiny difference between the two? 

On average, upsells make up about 4% of total online sales while cross-sells make up about 0.2%. 

Now, for this guide, we are going to be talking about the two techniques together. But even still, it’s worth remembering that upgrading your customer’s current order is going to be far more successful than just adding to it. 

Now, let’s get into the examples. 

11 Profit-Maximizing Examples & Case Studies of Upselling

Case Study #1: AutoGrow: Turning Past Customers Into Current Clients

 

What Sort of Results Were Achieved?

Our use of tripwires + upsells turned a $41 (average value customer) into a $5,070 value client over the course of our working relationship—a 12,366% increase

And it all started with one simple low-priced product. 

What Was the Business Context?

Shameless plug here, obviously. 

At AutoGrow, a good chunk of our business actually comes from converting past customers into current clients. 

How much? 

Well, over the past year, about 10% of our full-service clients had bought one of our products before deciding to work with us more closely to handle their digital marketing. 

And the secret here is the tripwire effect

The tripwire effect is basically using a low-price and low-risk offer to build trust and to set the stage for a higher value upsell later on. 

After purchasing one of our lower-priced products, we were able to establish trust and authority with the value our products added to our customers. 

One client, an advertising agency, began their relationship with us by buying our tripwire, The Ultimate Swipe File, our Sales Funnel Diagram Pack, and our Sales Funnel Blueprint.

After getting some valuable information about digital marketing from these products, this client could tell that we knew our stuff. 

And consequently, we established ourselves as an authority in his eyes. 

While the products totaled to just $111, the trust that we built let us upsell this client to one of our packaged plans where we could get our clients’ digital marketing tasks done for them. 

And over the course of our relationship, that client brought in $23,989 which was a 21,512% increase in value. 

Key Takeaways & Tactics to Model

The key takeaway here is obviously the benefit of using a tripwire. 

A tripwire lets you overcome the most immediate (and most difficult) barrier to winning over a customer: that very first payment. 

After you’ve overcome that obstacle with a low-priced offer (like our Sales Funnel Diagram Pack) and you’ve established yourself as an authority, it’s significantly easier to sell that customer on a higher-ticket product. 

It’s exactly what we’ve done for 10% of our clients. And you can do it too. 

Case Study #2: Relevant Cross-Sell Offer Improves Clicks By 870.73%

 

Source

What Sort of Results Were Achieved?

Cathay Pacific saw an 870.73% increase in clicks after implementing this cross-selling campaign on their website. 

What Was the Business Context?

This one comes from our Proven Sales Conversion Pack—a catalog of 313 case studies showing how to optimize your digital marketing. 

Cathay Pacific, an airline company, is one of Hong Kong’s most popular airways. 

And when they started using a highly personalized cross-selling campaign for past customers, they saw some pretty astounding results. 

This campaign focused on selling hotel bookings to recent customers at a discounted rate. 

Once a customer booked a flight to a destination city, their browser is marked by a cookie. 

As a result, when they return to the homepage, they’re greeted by the banner above offering an exclusive discount for a hotel booking (in this case, $20 off their stay in that particular city). 

The result is a whopping 870.73% increase in banner clicks for Cathay Pacific—not bad at all!

Key Takeaways & Tactics to Model

The key takeaway here is that personalization sells, even when it comes to your upsell strategies. 

The more personalized you can make your offer (“You bought X so you’re going to love Y!” or “Going to A? We can save you $$ booking your hotel there!”), the better. 

Case Study #3: AppleCare’s Role In Apple’s Profitable Services Sector

 

Source

What Sort of Results Were Achieved?

Apple’s AppleCare warranty makes up a sizable portion of their most profitable sector: selling services

And when it comes to warranties, Apple brought in nearly $6 billion in warranty sales in 2018 while only paying out around $1 billion in warranty claims. 

It’s no wonder why Apple’s services business is growing 40% year over year with gross margins nearly doubling that of their product sector (63.7% vs. 32.2%). 

What Was the Business Context?

We all know Apple is dominating the cell phone market. 

But what a lot of people don’t realize is that their services industry is growing… and it’s growing fast. 

According to Investopedia, their services sector is actually expanding 40% year over year. 

These services include Apple Music, cloud storage, and (most importantly here) AppleCare. 

AppleCare is basically the Apple version of an extended warranty. With it, you won’t have to foot the entire bill in case your phone, laptop, or headphones break on you. 

Of course, this extended warranty comes at a price that fluctuates based on the product you’re insuring. 

Now, in 2018, Apple paid out around $1 billion in AppleCare claims according to Warranty Week

Source

Compare that to the nearly $6 billion brought in during 2018 alone…

Source

Now, of course, this $5 billion isn’t all profit.

Plenty of that revenue is meant to supplement other sectors of Apple that aren’t as profitable or help pay overhead. 

But the fact is, offering a warranty is a great way to increase the value of a single customer. 

Key Takeaways & Tactics to Model

If you are selling a high-ticket product like electronics, you should look into upselling your customers to a warranty program. 

As Apple has demonstrated, a warranty program can become highly lucrative since many of the people who buy a warranty won’t ever need to use it. 

The trick is to be careful with the limitations of your warranty. If you set them too loosely, you may have to pay out more than you’re bringing in. 

Case Study #4: A Furniture Company’s 125%-275% Increase from a Single Cross-Sell

 

Source

What Sort of Results Were Achieved?

By adding a simple leather cleaner cross-sell button to their checkout page, a furniture company saw up to a 275% increase in cleaner revenue. 

That translated to an extra $2 million per year in revenue. 

What Was the Business Context?

A furniture company had always sold specialized furniture cleaner on their website. 

However, they weren’t getting the types of sales that they were looking for (around 40-80 sales per week). 

So to beef things up, they started cross-selling this product on their checkout page after someone had selected a piece of furniture. 

Here’s a quick mockup of what their new checkout page looked like. 

Source

With just the click of a button, users could add a leather conditioning kit right to their order. 

Once they implemented this change, they saw a massive increase in people buying the conditioning kit. 

After 4 weeks, the company was consistently selling 150 to 180 kits per week (a serious jump from 40 to 80 kits per week). 

Over the course of the year, they were able to bring in an extra $2 million!

Key Takeaways & Tactics to Model

The main takeaway here is that you want your cross-sell offers to be super easy to do. 

Try to make it so that your cross-sells can be added to your customers’ carts with just a single click of a button. 

Additionally, the more aligned your cross-sell is with the main product, the simpler it’s going to be to sell them on the value of it. 

Case Study #5: Amy Portfield’s Strategic Downsell

 

Source

What Sort of Results Were Achieved?

What It Is: Amy Porterfield reportedly made $170,000 from her upsells. She sold a complimentary webinar template pack to go with a program of hers called Webinars That Convert.

What Was the Business Context?

Amy Porterfield is a digital marketer who has mastered the art of the upsell. 

For her Webinars Convert Program specifically, had a range of upsells to increase her customer’s total value. 

There were three upsells: customers could get two templates (the lite pack), all the templates at once for a one-time payment, or all the templates at once with a payment plan.

Porterfield herself explains how her upsells work so well: 

“I structured the upsell offer with a great deal of strategy. Here’s how it worked: if someone saw the offer and bought the five decks at full price, they would never see the two-pay offer or the lite version. You wouldn’t see the lite version unless you declined the first two offers.”

Here, Porterfield is describing a downsell after a user has continually refused an upsell. 

There are a few benefits of this tactic. 

First, it allows you to still upsell a customer that is unwilling to buy the higher-value upsell you’re offering (thus still increasing your per-customer value). 

Second, Porterfield says she was able to glean more information about her audience segments from this series of upsells.

And with that segmentation, you could offer these prospects even more personalized offers down the road. 

Smart stuff!

Key Takeaways & Tactics to Model

Developing a range of upsells that vary in price is a great way to create value for a variety of customers. 

This fits well with the Law of Range (one of the 11 Laws of Sales Funnel Physics), which basically states that the more options your customers have, the more likely they’ll be to buy from you. 

And the principle applies to upsells here too. 

Case Study #6: GoDaddy’s Sort-of Aggressive Checkout Upsell

 

Source

What Sort of Results Were Achieved?

GoDaddy’s upselling tactics have helped them become one of the leading website hosting companies with annual revenue of $2.6 billion in 2018.

But most importantly, their add-on upselling strategies have helped them increase their average revenue per user by nearly 50% over the course of 2011 to 2018. 

What Was the Business Context?

Few domain name sellers are as prolific as GoDaddy

If you purchase a domain from them, they will try to upsell you. 

You will be given the option to host a website or make your own website. GoDaddy will also try to get you to create a new email tied to the domain name you’re buying.

They will even offer a discount on the domain you’re buying if you add it to your current order.

Some people find GoDaddy’s upsells a little on the pushy side, but they’re smart for a few reasons.

First, they’re unavoidable. You can’t finish the checkout process without seeing one of the upsells.

Second, they’re good deals. You’re looking to buy a domain name, but now, with one of these upsells, you don’t have to, since the domain is free. 

Not only that, but you can also get web hosting, an email address or a website builder for cheap.

The appeal of these offers would make any would-be GoDaddy customer stop for a second to decide if they want these deals.

Key Takeaways & Tactics to Model

While I don’t recommend it in every scenario, aggressive upsells that can’t be avoided can, in fact, be profitable without ruining your brand’s reputation. 

GoDaddy walks that fine line pretty well. 

Additionally, they also offer products or services that mesh well with what it is you’re buying. As a result, people realize that they’ll probably need these other services when setting up a website too, so why not buy them now? 

The takeaway, then, is to hit the checkout process hard with upsells and cross-sells and make sure your offers align with what it is people are buying. 

Case Study #7: Amazon’s “Frequently Bought Together” Recommendations

 

Source

What Sort of Results Were Achieved?

Amazon’s personalized product recommendations are estimated to be responsible for a whopping 35% of their yearly revenue

What Was the Business Context?

If you browse around on Amazon enough and add a single product to your cart, Amazon may recommend two more with its “Frequently Bought Together” feature.

These products are related, such as this example here. The customer bought a Canon PowerShot camera and got recommended a SanDisk flash memory card and a camera case.

Amazon makes it easy to buy all three products, as there’s a tempting yellow “add all three to cart” button. If you’re not sure you want to buy, you can also click the “add all three to Wish List” button.

Amazon also provides links to the other two products so you can read their features and reviews in more detail.

The example above is one of many. You may see recommendations for similar books:

Or phone accessories:

Source

Let’s go back to the first example, the digital camera and related accessories.

If you’re buying a camera from Amazon, you might eventually want to buy a flash memory card, but it would take time to find one you liked. Amazon takes the guesswork out with an algorithm that’s based on customer shopping behavior.

Of course, the algorithm is not perfect, but most customers who get “Frequently Bought Together” recommendations will see related items.

Also, unlike some of the other upsell examples so far, Amazon’s isn’t pushy. With the GoDaddy upsell, for instance, you have to make an effort to bypass their upsells. 

With Amazon’s upsell, if you don’t care about the related products, you can scroll past the recommendations to check out.

Key Takeaways & Tactics to Model

This might be beating a dead horse a bit but… personalization sells

The beauty of the Amazon cross-sell is that it picks out products that you are more likely not going to find value in based on your past purchases. 

Plus, it also recommends products that are related to what you’re looking at right now (there’s the “alignment” aspect again). 

And finally, Amazon also uses the One-Click Upsell strategy, making adding an item to your cart as simple as just a single click.

Case Study #8: Train Baseball’s One-Click Upsell

 

Source

What Sort of Results Were Achieved?

This simple baseball blog grew its revenue by an astounding 385% by mastering the one-click upsell strategy. 

What Was the Business Context?

This case study was featured on the SamCart blog.

Train Baseball started out as a tiny baseball blog that sold training guides. 

It was a passion project and a time suck at the same time (as most passion projects are). 

But it wasn’t making money. 

In fact, it was bringing in just $810 per month, not nearly enough to live on. 

But after the owner took a course on one-click upsells and implemented them in his business, he started to see some real profits. 

Added to that, he also started creating more products that he could upsell current customers with.

A combination of making it easy to upsell current customers on other products and increasing the range of upsells he had turned his $810 per month business into a $3,120 per month profit center. 

Key Takeaways & Tactics to Model

We talked about it before in the Amazon example but the easier you can make it for customers to add new products to their cart, the better. 

The one-click upsell strategy means that your prospects don’t have to spend time re-entering their credit card info, searching for the right product, and navigating through your website again and again. 

But another takeaway from this example is that the more variety you can offer for your customers with upsells, the better.

Case Study #9: NameCheap’s Shopping Cart Add-On Upsell

 

Source

What Sort of Results Were Achieved?

NameCheap has quickly become one of the most popular website hosting companies today. 

While I couldn’t find any recent stats on customer value specifically, take a look at their growth over the past decade…

Source

Plus, they are now used by more than 3.5 million websites according to Built With.

And part of that growth is undoubtedly due to their upselling strategy. 

What Was the Business Context?

In this example, you only have one item in your cart—your domain name.

At checkout, you’re confronted with additional add-on possibilities.

SSL Encryption, 1 Year Free OX Personal Email, Full-Featured Web Hosting . . .

The list goes on.

This is what’s called an “Order Bump.”

All that extra added-value is just a click away. It’s hard to say no.

You might not have considered those other products before.

But now you’re making a buying decision.

You’re already spending money, so why not get the add-ons?

The add-ons are framed as small purchases—even if they surpass the price of the original purchase.

With this setup, you might feel like you’re missing out by not selecting another product.

So most people will tack on one or two additional services.

All of this creates one great upsell.

See how that works?

The ‘add-on’ upsell can easily increase the order value by offering relevant products at the point of purchase.

Key Takeaways & Tactics to Model

Strong alignment with the core offer is the most notable takeaway from the Namecheap example. 

All of their offers (web hosting, SSL security, email hosting) align great with their core offer of buying your own domain. 

And as with other upsells we’ve looked at today, they’re all super simple to add to your order at the checkout screen. 

So keep it aligned and keep it easy to add to your customers’ carts.

Case Study #10: Amazon’s Subscribe & Save Upsells

 

Source

What Sort of Results Were Achieved?

Some companies using Amazon’s Subscribe & Save program have reported as many as 10 to 30% more returning customers.

What Was the Business Context?

In case you’ve been living under a rock for the past few years, the “Subscribe & Save” is basically an option on Amazon that allows customers to subscribe to a recurring order of the same product in exchange for a discount. 

This model is becoming increasingly popular with the massive growth in e-commerce platforms. 

In fact, Amazon’s Subscribe & Save model actually has the highest number of overall subscribers in the world according to research by McKinsey

Source

In fact, we even implemented this model with one of our own clients…

Source

The main benefit of going this route is that it helps you retain customers you already have by automatically sending them a new order every month or so. 

Sure, they’re getting a discount right now. But if they see the value in your product, they’re much more likely to pay for 2, 3, or 5 months when they don’t have to go through the process of buying it each and every month. 

Key Takeaways & Tactics to Model

Consider adding a subscribe and save option to your products. 

It makes it significantly easier to retain customers and the small discount you offer at the start will often be peanuts compared to the recurring revenue you earn from this tactic.

Case Study #11: Product Protection Plans

 

Source

What Sort of Results Were Achieved?

Many companies on e-commerce sites like Amazon have started using protection plan upsells to give their customers more value. 

Insurance companies like Allstate have even created subsidiaries (like SquareTrade) that specifically handle product protection plans. 

In fact, SquareTrade has a whopping 70 million active plans, showing that they’re filling a solid market need. 

What Was the Business Context?

Source

Many retailers, from Best Buy to Amazon and even Live Nation, offer protection plans for more expensive products. 

You can often get coverage for a year and sometimes even up to five years. You can even get a replacement product if yours is lost, stolen, or broken.

Of course, these protection plans aren’t free. In the Amazon protection plan for a SquareTrade laptop pictured above, the customer gets 24/7 customer support, as well as a replacement if the computer experiences electrical failure, screen failure, liquid damage, falls and other damage.

This is for an additional $185.

If you’re buying something expensive, of course, you’d want to protect it.

You hope you’ll never drop your phone or laptop, but if you do, you know that you’d be covered under your protection plan.

In that regard then, you’re buying value in the form of peace of mind.

In other words: you can worry less! That’s powerful.

These plans are also popular for concert tickets. Imagine you just scored front-row seats to see your favorite band. Do you really want to go to the show without a protection plan in case you get sick, the tickets are misplaced or something else happens?

Nope.

This is an upsell that essentially sells itself. Not everyone will find a protection plan essential, but plenty of people will.

Key Takeaways & Tactics to Model

Similar to Apple’s AppleCare, offering a protection plan for your high-cost items is a great way to increase the average order value of your customers. 

Upselling Tool Recommendations to Help You Increase Your Customer Value

Okay, okay, so upselling is great. Upselling is profitable. And upselling should certainly be one of your company’s main focuses.

But how do you do it? 

Well, there are a few tools in particular that we love for upselling. 

In fact, we even mentioned them in a recent article on the 17 super-affordable digital marketing tools

And without a doubt our 3 favorites are SamCart, ActiveCampaign, and Leadpages. 

Here’s why. 

  • SamCart: As I mentioned above, SamCart’s 1-click upsells make it super easy to get your customers to up their cart value quickly and simply before checking out.
  • ActiveCampaign: ActiveCampaigns If/Then scenario setup makes it simple to target customers who have bought your product and upsell them to a higher value item further down the line.

Potential Pitfalls: How to Upsell Ethically (and w/o Hurting Your Brand)

Now, one of the biggest problems that people have with upselling is that they’re afraid they’re going to come off like a used car salesman trying to rip you off on the undercoating. 

And it’s understandable—there most certainly is a “wrong” way to go about upselling to your customers. 

Being overly salesy, dishonest, or just all around skeezy can have the dual effect of both hurting your brand and not winning over customers. 

Because in all honesty, most people are highly attuned to whether or not they’re being sold to. 

But all that being said, there’s also a right way of upselling. And here’s how to do it. 

  • Don’t Take Advantage of Confusion: One sneaky tactic is to not make it clear that the original order is complete before offering the upsell. So even after the order is complete, customers may be redirected to a page that says “Wait, your order is almost complete. But don’t you want…” The user may think that they still have to go through more steps in order to check out, when really they don’t. This is a good way to trick customers into adding more to their carts, but it’s shoddy businessmanship and ethically questionable. Don’t do it. 
  • The Number of Upsells Should Be Reasonable (2 or 3 MAX): Don’t overdo it. The more upsell pages your customers have to trudge through, the more annoyed they’ll be and the less likely it is that they will buy at the end of it all. Try to stick to 2 or 3 upsell pages max.  
  • Make It Easier to Say “No Thanks”: Want to know how you can lose my business in nearly an instant? Hide the “No Thanks” button from me. Hiding the opt-out button is a sneaky tactic that will only tear down the integrity of your brand. Don’t do this either. Ever. 
  • Offer Comparable Value: The value of your upsell should be similar to the value of your original offer. The closer these prices are to each other, the more likely your customers are going to be to add on to their order. 
  • Be EXTRA Transparent & Avoid Hype: Upsold products are prone to even more buyer’s remorse than the original product they were attached to. And if your customers don’t see the value in the upsold product, they’re going to be much more likely to request a refund. That’s why it’s especially important to be as transparent as possible about what your upsold product is. Because if people’s expectations aren’t met with your upsold product, you’re likely going to have to foot the cost for a refund. 

Conclusion

Download the article so you won’t forget to take action on it later. Click here to download it now.

So there you have it!

11 real-life examples of upsells done right along with some of the key takeaways from each that you can start using today. 

  1. AutoGrow: Turning Past Customers Into Current Clients
  2. Relevant Cross-Sell Improves Clicks by 870.73%
  3. AppleCare’s Role In Apple’s Profitable Services Sector
  4. A Furniture Company’s 125-275% Click Increase from a Single Cross-Sell
  5. Amy Portfield’s Strategic Downsell
  6. GoDaddy’s Aggressive Checkout Upsell
  7. Amazon’s “Frequently Bought Together” Recommendations
  8. Train Baseball’s One-Click Upsell
  9. NameCheap’s Shopping Cart Add-On Upsell
  10. Amazon’s Subscribe & Save Upsells
  11. Product Protection Plans

And on top of those real-life case studies, I also showed you 3 tools that make upselling a snap and 5 upselling pitfalls to avoid like the plague. 

Now, let me ask you, what kind of luck have you had with upselling your products or services? Which techniques have worked out the best for your business? And which of these techniques do you plan to start using? 

Let me know in the comments below. 

And as always, 

Keep AutoGrowin’, stay focused.

Back to posts
Read previous post:
11 “God-Mode” Sales Strategies To Close 481%+ More High-Ticket Sales

Ladies and gentlemen... There is one thing you need to know about business in this life. And that is this:...

Close