There are two type of leaders in the world: expansionists and conservationists.
Expansionists spend, invest, hire, fire, move, act, do, fail, succeed, grow, run, jump, sprint, yell, direct.
Conservationists, on the other hand, are conservative and carefully calculate and manage the resources and movements of their organization precisely.
This article requires an expansionist attitude.
I’ve been thinking a lot over the last year on how to start and maintain momentum. After some failure and success, the short answer is this: keep doing things.
But that can be really tiring. So, more accurately, build a team, and keep doing things together with one clear focus. With a team the rewards are bigger and the experience more gratifying and significant (with less exhaustion) because it is shared.
For PetoVera that focus is “perfect the process of making ideas real.” Hence, our tagline is Make Ideas Real.
Do stuff and you’ll grow and move faster — that’s it?
Well the strategy is that a start-up or any organization can grow and accomplish more, if it moves faster to get more done.
Tactically speaking, this is accomplished and maintained with the following process.
(1) Think about moving faster.
You have to desire it internally first. I have to sincerely want to move faster and to grow. Nothing happens without desire and intention. Look inside yourself and make it’s there before you do anything else.
(2) Talk about moving faster.
If you talk about moving faster you accomplish two things. First you put pressure on yourself by publicly declaring your intentions to move faster and get more done. Whenever you declare your goals publicly, you are more likely to take action and actually accomplish them. Second, you get the people around you (your team) thinking about speed. Thoughts are things, as Napolean Hill wrote, and if your team is thinking about speed, they’ll also develop the desire and intention to move and do more faster.
(3) Do one concrete task, consistently, everyday or everyweek that has a compounding effect.
Blogging, for example. Sending out email newsletters. Advertising on Facebook.
Taking one action consistently will start to build momentum and have a compounding effect over time. In the case of blogging, what I’ve noticed is that consistently publishing one article per day, or even several per week, traffic climbs over time. This influx of new visitors to the website has a rippling effect down our systems if we follow it through: more leads generated through email sign-ups, more proposals requests, more sales closed, more projects started & completed, more exposure for the company, more positive word-of-mouth, etc. On the internal side too, there will be more people applying for open positions at the company.
Now, this final step is where I keep messing up because it’s the hardest to complete. In fact, I’m not even sure what the step is but I’ll try to define it here…
The mistake I keep making is that once we have momentum (trust me, when it happens you can feel momentum, it’s like a rising, rushing, positive feeling, and it doesn’t necessarily mean that you’re insanely busy) we lose it. One minute it’s there and you feel it, you’re feeling great, everyone is, and then, poof! It’s gone.
Hence, we’ll title step 4 as follows:
(4) Don’t lose momentum. If anything, accelerate faster.
If you’re moving fast, obstacles are easier to knock down. If blogging is your tactic of choice, keep writing and don’t stop. The right way to accelerate is to either invest more in other compounding activities like advertising, or to hire other people to blog with you.
The final point that’s essential to know about sustaining momentum and speed is that you will need systems through which the energy you’re accumulating can be stored, reinvested, and output.
(5) Build an engine-like system.
Until you’ve reached this step you’re going to be hustling pretty hard on your own to keep the ship moving forward and keep everyone’s excitement level up. The idea of that sounds pretty tiring to me, so my personal preference is to sprinkle this step throughout the previous four steps so that the system for growing and running your organization develops organically.
That’s exactly what we’ve been doing with Fuild to date. Fuild is our methodology (and now software which we officially launched today) which serves to centralize our systems and speed up our creative process (recall our tagline).
In summary, whether you’re looking to build a small or large organization, in order to more quickly reached “cruising” altitude you need to think “fast”, talk “fast”, move “fast”, get other marketing channels and people to move “fast”, build an engine to keep moving everything forward and accelerate faster.
Business, like life, is about the transfer of energy from one form into another: from food, into a blog post… from money, into art.
And that’s the secret.