To be great, you can never be satisfied.
When you’re building a business, you always have to be thinking about: what’s next? Or, where do I go from here?
Many business owners I speak with daily are not marketing experts.
“I just need someone I can rely on to get me results,” is the general sentiment.
That’s because most entrepreneurs are too busy running their businesses and helping their own clients. They don’t have time to keep up with the constantly changing world of online marketing and understanding what’s new and how it works…
Many tell me about they’ve been burned in the past:
“I’ve tried pay-per-click and SEO and content marketing but it didn’t work.”
“Our site was redesigned, but it turned into a nightmare… It just didn’t turn out how I’d expect. I didn’t want a brochure website.”
I’m proud of the reputation AutoGrow has built over the last 5 years after launching hundreds of web projects for our clients because we’ve never fallen into that category.
We moved slowly in our growth plans and paid extra close attention to the important details–which is why we hear unsolicited feedback like this:
“Responsive/solid PM, thought the project was handled very well.”
“Flexible in design improvement and accommodating requests. Excellent dev turn-around.”
“Thanks again! I have to tell you, I will hands down recommend you to all my future wellness coaches that want a stand alone business.”
I feel lucky that AutoGrow is in the position it is in today.
We have a solid team, a great looking website, and lots of people opting in to our email list and requesting our services every day.
But It’s Time to Take It All to the Next Level
I want you to follow along with me over the next 30 days as I work to make improvements to our company’s sale funnel.
My goal for making this journey and process to you is simple:
- I want to show you that positive change is possible
- I want to teach you how you can do it on your own (if you’re the do it yourself type)
I’m taking a risk by publicizing this process. My “counter-mind” says:
- “What if you fail?”
- “What if it completely flops and you get no results from the efforts?”
But in reality, I feel confident that the changes and improvements I’ll be making to our sales funnel will produce a positive result.
After all, with a sales funnel mindset (which is what I have), it’s just simple math.
And I can see the gaps clearly as they exist in our current email and website funnel.
The Goal & The Gaps
My end goal is that by the end of this month, all of the changes I will have implemented will EASILY trigger 2X increase in both our inbound leads and sales.
Our 2015 goal is to reach $40K in revenue per month (consistently) and I know that to get there we need to consistently generating 132 inbound leads per month.
That’s less than a 2% conversion rate since our traffic is currently a little under 10,000 visits for the last 30 days.
Currently, were doing about 45 right now.
Now, we could go out and try to double our traffic.
But from everything I’ve learned about creating a high-converting sales funnel the last 5 years, it’s better to focus on improving the quality of course foundation (i.e. your website) and follow-up (i.e. your email funnel) before you go out and try to scale, sending lots of traffic into a relatively weak, leaky sales funnel.
That being said, the most important performance gaps I’ve identified with our foundation and follow-up are:
- People joining our email list are not getting the most relevant content and offers based on what they are interested in. In fact, most are getting irrelevant content on offers.
- Though we have a relatively solid conversion rate across the website as a whole, from visitors to email subscribers (10% of all visits convert to email subscribers in one form or another), many of our highest trafficked web pages are leaking visitors, many of whom will return to our site.
- Many successful businesses either can’t afford our higher-end done-for-you services, or want an easier “lower perceived risk” way to see if AutoGrow can help them grow.
To solve these problems, I’ve made a list of 21 action items that I’m going to be implementing (in order of difficulty, the most complex and challenging items to be done first).
You can consider this a real-time case study, and I’m excited to get to work and share my work and the results with you as I go.
I’m going to push myself to limit with this.
Progress isn’t that difficult, but it does take an investment of time and focus.
For instance, I’ve calculated (over estimated on purpose actually) that I’ll need to input at least 6-8 hours of work on each of these tasks each weekday to accomplish all of them.
This is part of why I’m doing the most challenging items first.
I’ll post another update tomorrow once I start on the first and biggest item:
A complete revamp of our email funnel.