We had some snow last week and a rather chilly weekend. Despite that, even New England is seeing temperatures in the 60s, and the Equinox will be upon us shortly.
Spring is right around the corner. I can sense it in the early sunrise, the birds singing, and all the little flowers poking their brave heads up.
In addition to promising warm weather and bright colors, spring is a perfect season to connect with your customers. If you had a slow season during winter, now is the time to get things moving again.
And if you are more-or-less meeting your sales goals, spring marketing can help you to bring them up to the next level.
A lot of people hibernate during winter. But when the sun graces us again they start to make plans and embrace life. An energetic new campaign could be just what they need to engage your services in the new season.
Spring is a very busy season for many people. Holidays, birthdays, weddings and First Communions alternate through the months and they start to make summer plans.
In this article I will give a few ideas how to help your business get noticed during the spring season.
During spring, it feels like the holidays are stacked on top of each other. This gives a business a number of marketing opportunities. You can have St. Patrick’s Day deals, decorate for Easter and Passover or accommodate costumers for Mother’s Day.
“Tie your spring marketing campaigns to one of the holidays that fall during the season, such as Easter, Passover, May Day or Mother’s Day. Know your target market so the holiday you choose to tie your message to strongly appeals to prospects and clients, such as selling gifts for Mother’s Day or new clothing and shoes for Easter festivities. Implement promotional ideas to build traffic, such as if you own a floral shop, offer a “buy one, get one at 50 percent discount” on May Day bouquets.”
Nancy Wagner, Spring Marketing Ideas, Small Business
If you have a physical store, you can easily give it a feeling of spring. Decorate with brighter colors, flowers, birds and other things associated with spring. A beautiful storefront will draw people closer.
If you run your business online, you can still change the layout to give it a different look for spring. By updating your look according to the seasons and holidays you show that you are on top of things and pay attention. You can look here at Lands’ End to see how easy it can be.
On a more serious note, the spring is tax season. If you work in the financial sector, you can advertise your tax prep services to individuals and companies. If you don’t, you can encourage people either to use their tax refund to splurge on your products and services, or to take advantage of reduced prices you are offering.
The holidays also give business a lot of chances to show customers and clients that they care. You can send out Easter Cards, serve green cupcakes on St. Patrick’s Day or treat your customers to jellied fruit slices for Passover.
A fun way to reach your clients and costumers can be to host an Easter Egg Hunt. This works especially well if your target audience is families.
After the cold winter, people yearn to spend more time outside. If you run a restaurant or coffee shop or café, put some tables outside so you can meet the demand for outdoor seating. During the early spring days, it is a great idea to have blankets or outdoor space heaters handy. And if you are first with this you will snag customers before the other places have gotten their act together.
Tweak your offerings to include food and items that evoke spring. People tend to want to eat differently in the spring than in the dead of winter. Offer up salads, smoothies and perhaps ice cream treats to celebrate springs arrival.
People love to talk about the weather. We even have the saying “March comes in as a lion and leaves as a lamb.” This is something you can use in your marketing. You can update your social media with weather related posts. For example, you can announce when you open your outdoor deck.
Why not take a client out for a spring lunch to reconnect after winter? They will appreciate the gesture and you get a chance to figure out what they want and need from you.
Think about earth
Something almost magical happens as spring approaches. Even the most hardcore city person seems to get closer to nature. We notice the flowers and the new leaves on the trees. We might even plant something. I believe this is a natural human instinct to be drawn to life itself when it returns in abundance.
On April 22 it is Earth Day. This day is a day to celebrate mother Earth and support the environment. People are becoming more and more aware of environmental issues. Celebrities like Leonardo DiCaprio are using their fame to address the role we all play in taking care of the planet.
Leonardo DiCaprio at the UN
The spring months give ample occasions to show support for the environment. You can organize a clean-up event for a park or work with communities or organizations in your area to address local environmental issues. Not only will you support a good cause but you will also get your name out there and connect with your customers.
“Recruit volunteers from the community and encourage your employees to participate. By working side-by-side with people in the community, you can create the sense of a business that cares; be sure that your employees wear branded shirts, and hand out branded water bottles and treats to beat the heat.”
–Elizabeth Smith, Spring & Summer Marketing Ideas, eHow
Events and markets
Spring is a time when many towns and parks have events or markets opening. This can be a great chance for a company or small business to attract customers. In many places, you can book a spot and bring your own table or exhibition to showcase your products or services.
Make sure to research the events to find the one that suits your company and your products. Find an event that will attract your target audience.
Even if you don’t sell anything at this event, you have gotten people to notice you and remember your name. Companies and business can accomplish a lota lot by promoting consistent brand recognition. The next time an event attendee is in need of your products or services, your name will pop up in their head.
Sometimes the press will be at these events and you might get a chance to be interviewed for a newspaper or TV. Two very good ways to get the word out for your company.
Utilize Social Media
No one can deny the impact social media has on people today. Even the presidential candidates use social media and you can follow them on Twitter and Facebook.
However you deiced to market yourself this spring use social media to reach your customers. Update your Facebook page or Instagram account often. Tweet about the weather and what you have to offer. Say Happy Easter with a pretty picture on Instagram. Show your family’s Passover celebrations with pictures on Facebook. Wish all mothers a Happy Mother’s Day.
If you are excited and happy for spring — show it!
Positivity is contagious. Share your positivity online and in person. People will connect your name with a positive feeling.
Do you have any special plans to market your services in the spring? Have you seen any noteworthy spring marketing from other online businesses? Share your experiences in the comments below!