21 AI Marketing Tools You Can Use Today
Your marketing team is probably always looking for shortcuts.
And why wouldn’t they?
You want your operations to run more efficiently.
You want to finish projects faster.
In doing so, you’re more productive and you'll get more clients.
But humans only have so much capacity.
So that’s where artificial intelligence (AI) comes in.
According to DataProt, AI will contribute $15.7 trillion to the global economy by 2030.
And that’s with just 37% of businesses employing AI.
Clearly, AI is something marketing teams should be paying close attention to if they’re not doing so already.
For this resource, you’ll read about:
- 21 AI tools you can use for your online marketing to streamline an online business.
- Several case studies of companies using some of these tools.
- How these tools cut costs down and make your marketing more efficient.
You may have heard of some of these tools.
And some of them you may already be using.
But there’s bound to be at least a few that will be new to you.
So let’s dive right into the first AI tool for your online marketing.
#1 AI Tool for Your Online Marketing: Optimail
Optimail is an online AI tool that allows your emails to be hyper-personalized.
And it does this with customer databases, customer models, activity tracking, predictive analytics, recommendations, and more.
According to women’s activewear company Sweaty Betty, the marketing team saw some great results using Otimail’s AI tool:
- 22% increase in total order value
- 12% increase in average customer LTV
- 14% increase in the number of orders per customer
- 32% decrease in customer churn
#2 AI Tool for Your Online Marketing: Konnecto
Wouldn’t it be great if there was a way to identify opportunities your company is missing out on?
Like how your clients can better personalize the buyer's journey?
Well, with Konnecto, you can do just that.
With this AI tool, you see a map that lays out all the different paths that your consumers are taking to make a purchase—or where they’re falling off.
Konnecto Off
Konnecto On
Additionally, a big selling point with Konnecto is that it offers competitor analysis so you can take advantage of untapped market opportunities before them.
#3 AI Tool for Your Online Marketing: Phrasee
Phrasee uses brand language optimization to help marketers deliver resonating copy.
And that copy could be for email subject lines, push notifications, social media posts, and other customer touchpoints you work on.
As one of the key benefits of Phrasee’s online AI tool, you’ll increase customer engagement with more clicks, opens, and conversions.
Part of this AI marketing tool is the Phrasee Score, which grades your copy’s persuasiveness by pulling data from several sources.
#4 AI Tool for Your Online Marketing: Evolv AI
The Evolv AI marketing tool uses advanced machine learning to deliver the best customer journey for marketers to focus on for specific audiences.
Evolv AI uses something they call an “evolutionary algorithm” on its website.
At first, you’d think the copywriter meant “revolutionary algorithm.”
But that’s not the case.
This kind of AI follows the same logic as natural selection—the best combination of digital marketing efforts that allow you to survive and grow.
In one case study, a Korean eCommerce store used 8 areas for page recommendations from Evolv AI. This included price displays, CTA buttons, and layout changes.
And the eCommerce store also used audience filtering so that only 10% of its mobile audience would be tested on.
The result was 6.4% in conversions.
#5 AI Tool for Your Online Marketing: Adverity
With the Adverity online tool, you can unveil new insights with the help of AI-powered analytics.
And it predicts future performance.
Some of the main solutions with Adverity are:
- ROI analysis across multiple channels
- Get alerted when there’s an anomaly
- Detect and take advantage of emerging trends
- Compare and contrast your audience segments
- Budget adjustment recommendations
- Performance budget forecasts
#6 AI Tool for Your Online Marketing: Clara
According to Salary.com, you can expect to spend roughly $35,000 on a customer service representative.
But there’s a way to reduce the number of customer service reps on your payroll—it’s with email AI assistant, Clara.
Simply add Clara to your CC field and she’ll take care of the rest for you.
From there, Clara will send out automatic follow-ups for you in a natural language. In other words, the email copy won’t read like it’s from a robot.
#7 AI Tool for Your Online Marketing: Unmetric
Unmetric is a social media marketing tool that uses AI to inform you on what content sticks with your client's target audience.
For one thing, it attaches a dollar value to your social posts.
So no guesswork goes into how effective your social media strategy actually is in terms of sales.
Unmetric not only benchmarks your social posts, it also evaluates your competitors’ posts.
With that, you know how to get more engagement from consumers in your industry.
“With the help of Unmetric, we have experienced a
7x increase in our average engagements per post
and doubled our monthly follower growth rate.”
— Jakob Knutzen
Managing Director
Lion & Lion Digital Agency
#8 AI Tool for Your Online Marketing: Grammarly
If you didn’t already know, Grammarly is a writing assistant tool enhanced by AI.
With it, you can catch a lot of grammatical mistakes that otherwise would have gone unnoticed.
Grammarly is excellent for students. Without it, I probably would’ve been graded more harshly on college research papers.
But it’s also a great online AI tool for marketing teams.
Because you want to appear to be a thought leader, right?
Well, grammatical mistakes will make that difficult to achieve.
When consumers see those errors, they’ll question your integrity.
It sounds cruel, but I do the same thing myself.
Using proper grammar is a basic expectation.
Need some proof?
According to Website Planet’s internal study, landing page bounce rates were 85% higher when the page had typos compared to the error-free version.
#9 AI Tool for Your Online Marketing: Blueshift
Blueshift is an online AI marketing tool that predicts which customers will make a certain action.
And from there, you can deliver personalized messages.
That’s a big deal, as SmarterHQ reports that 72% of consumers will only respond to your messages if they’re personalized.
Some of the predictive score types Blueshift tracks are:
- Conversion
- Engagement
- Subscriber Churn
- Retention
You can use this insight to segment your audience based on how likely they are to make those actions—then reach out to them with a messaging strategy that aligns with each category.
No more cookie-cutter messaging.
And you can even segment your client's audience based on how likely they are to engage on each channel.
Lastly, Blueshift recommends the best time to reach out to each customer—using past data.
#10 AI Tool for Your Online Marketing: Anyword
Okay. So this next online AI marketing tool kind of scares me since it threatens my job security.
With Anyword, you can have blogs, social media posts, PPC ads, texts, landing pages, and emails written by a computer.
Moreover, it will do so in unique brand voices.
Like a lot of other AI tools on this list, Anyword carries out predictive analyses.
That way, you only write copy that converts for your clients.
#11 AI Tool for Your Online Marketing: Securiti
Today’s consumers are more worried about data security than ever before.
According to Pew Research Center, 70% of adults in 2020 believed their personal data was less secure than it was in 2015.
And the cost to your business will be about $150 per record lost, as per IBM.
So it’s clear that you should be using a top-notch privacy security apparatus.
Fortunately, that’s where AI can come in.
Securiti offers privacy and security with its AI-powered solutions.
With it, you’ll receive these features as well as much more:
- Capture user data securely and legally
- Identify high-risk data and enable protections
- Prevent unauthorized user access
- Automate cookie consent compliance
- Build a relationship map between user data and its owner
#12 AI Tool for Your Online Marketing: Crayon
The Crayon online AI tool allows you to keep tabs on your client's competitors.
For example, you receive an update when a competitor makes a pricing change.
But some other insights might include customer reviews, marketing campaigns, and more.
Crayon takes all the chaos that goes into competitive analysis and simplifies it for you.
#13 AI Tool for Your Online Marketing: Qualified
In 2022, chatbots are expected to save companies $8 billion, according to Juniper Research.
So it goes to show that chatbots can be a game changer.
Qualified is an AI-powered chatbot tool that allows for personalized conversations between the brand and the individual consumer.
To illustrate, maybe someone lands on your client's website and wants to book a demo.
Then Qualified’s chatbot will ask relevant questions such as, “ow many employees work at your company?” or “How soon are you looking to make a purchase decision?”
And the bot will connect the visitor with the right personnel in your organization.
Qualified chabot can also book a meeting for the demo too.
You see, instead of letting website visitors casually pass through, you can use Qualified’s chatbot to learn more about them.
Then, you can start to establish a rapport that will make it more likely they will make a purchase.
#14 AI Tool for Your Online Marketing: Chatfuel
Chatfuel is another AI bot that can streamline your marketing.
Specifically, it’s used for Facebook and Instagram consumer outreach.
It promises to automate marketing, lead generation, support, and more.
For example, you can send someone from one of your ads to a conversation with Chatfuel.
And from there, the AI bot will answer FAQs as well as sales questions, using a human touch.
With Chatfuel, you don’t have to waste time answering common questions on Facebook and Instagram.
Additionally, you can capture, segment, and export lead contact information right inside Chatfuel.
In one case study, a food subscription company by the name of HelloFresh used Chatfuel in its Facebook contest.
When users answered their riddle correctly, AI assistant Freddy Fresh Bot would reach out to them with an $80 discount.
And the campaign resulted in a 64% conversion rate!
#15 AI Tool for Your Online Marketing: MarketMuse
According to SEMrush, 75% of marketers report that SEO was the most effective content marketing tactic they use.
Content marketing is a must-have for digital marketing as it drives inbound traffic to your site.
And one way to improve your content marketing is using MarketMuse.
When you use MarketMuse, its AI platform will read your content and cross-check it with your primary keyword—and provide recommendations to improve your search rankings.
#16 AI Tool for Your Online Marketing: NetBase Quid
NetBase Quid is an AI-based social insight tool for marketers.
Using NetBase Quid, you’ll have a richer understanding of what consumers in your market are saying on social media.
And using that knowledge, you can make pivots that match consumer perceptions and avoid crises.
There are seven ways that NetBase Quid promises to help your business:
- Monitor your brand health
- Inform your campaign strategy
- Deliver more compelling products
- Analyze trend analytics
- Evaluate your competitors
- Identify and respond to crises before they happen
- Scout for technology solutions
#17 AI Tool for Your Online Marketing: IBM Watson Advertising
IBM Watson Advertising is an advanced AI tool used by advertisers.
One of the coolest things about it is it allows you to use weather-based targeting.
You see, weather can evoke different emotions.
And it can dictate what products to recommend.
On average, IBM Watson Advertising clients see a 309% increase in click-through rate (CTR) on search campaigns compared to benchmarks.
And a 2.4% increase in sales.
Besides weather-based targeting, IBM Watson Advertising can help you choose the best influencers to use.
How does the influencer’s audience perceive him or her?
Does the influencer’s beliefs align with your client's?
Those are questions that IBM Watson Advertising can answer.
And you can increase authenticity with your audience by understanding how they think.
By choosing the right influencer in the first place, you can decrease waste in media buys.
Weather-based targeting and social targeting are just two of the benefits that IBM Watson Advertising can deliver.
There’s also predictive audiences, advertising accelerator, and more.
#18 AI Tool for Your Online Marketing: Howler AI
Do you have trouble finding the right journalists to reach out to for PR purposes?
If so, then Howler AI can find that perfect match.
Using its AI tool, Howler will match your PR content with hundreds of potential journalists from a database of over 600K of them—and the matchmaking is based on what they’ve written before, what they’ve tweeted about, and where they write.
Then the rundown is cross-checked with your niche industry.
Not only that, Howler AI will set up the email campaigns to reach out to the journalist candidates.
From there, it’s your call on which journalists to choose.
#19 AI Tool for Your Online Marketing: Timely
One of the products that Norwegian startup Memory.ai provides is something called Timely.
With Timely, everyone on your team can keep track of how much time they spend on each web-based activity.
So nobody needs to take a note of how much time they spent on each task when this AI tool can do it all for you.
According to Timely, its users save about 75% on timesheet administration.
Timely will also help you track projects, budgets, and team and individual performance.
#20 AI Tool for Your Online Marketing: Lumen5
Did you know 61% of marketers see video as a “very important or extremely important” part of their marketing strategy? That’s reported by Biteable.
And 80% of marketers would create more videos if there were an easier way.
Although Biteable is one platform to use for your video marketing, that’s not the focus here.
Instead, I want to talk about Lumen5.
Using its AI, you can create compelling videos with a simple copy and paste.
All you have to do is insert your blog post link into the tool, and it’ll create an editable slideshow.
So when you have a how-to-guide blog post, you can turn it into an easily digestible video for consumers that prefer that medium.
And the proof is in the pudding, right?
Well, Lumen5 has plenty of it in the form of testimonials, as you can see below.
#21 AI Tool for Your Online Marketing: Stackla
Does you ever harness the benefits of user-generated content (UGC)?
If not, then it’s definitely worth the effort.
According to SEMrush, user engagement increases by 28% with a mixture of UGC and branded content.
AI-powered UGC platform, Stackla, can streamline the process tremendously.
It’s AI tool will discover the best UGC for your brand by having the ability to identify over 11,000 objects,scenes, events, and emotions.
Moreover, you can easily edit the content that Stackla identifies with cropping, filtering, and overlay capabilities.
And its Co-Pilot machine learning engine will provide you with recommendations on what to publish, what to tag, and brand advocates.
As one example of a company using Stackla, let’s look at the city of Palm Springs.
Digital Marketing Manager of Greater Palm Springs Conventions and Visitors Bureau Krystal Kusmieruk knew visitors were capturing photos of her city on their trips.
And she and her team wanted to leverage that data.
But they didn’t have enough time to scour through endless amounts of UGC.
And they didn’t know if they had the rights to the photos.
Using Stackla, both these problems were solved.
Stackla used traveler-created content not just on its social accounts but also on its website.
And as a result, Kusmieruk and her team saw a 209% growth in session duration as well as a 66% reduction in bounce rates.
Conclusion
In this article, you learned about 21 AI tools for your online marketing that you can use to streamline your company.
There’s a plethora of AI marketing tools out there at your disposal. Unfortunately, a lot of them seem to work towards the same goals as others.
But for this article, I chose some that offer distinct benefits from one another.
But the two most common themes that can be found with these AI tools is saving time and saving money.
These AI tools can’t entirely remove the need for employees, but they come close. Think of these tools as a way to allow your current employees to be more productive on other tasks rather than as a replacement for them.
If you’re interested in using any of these AI tools for your online marketing, you’re also going to need a team to carry it out. If you already have a great marketing team with adequate staffing, then you’re well on your way to better campaigns.
But if you happen to need help with your digital strategy, then don’t be shy—book a call with one of our consultants. He or she will go over your unique needs and let you know how we can help.
As always, thanks for reading the article, and I hope you found some value in it.
Before you go…
Now, you’ve probably already heard of some of these tools, but I hope you learned about some that you didn’t know about.
Let me know in the comments below.
Keep AutoGrowin’, stay focused.
Mark
