“The inability to delegate is one of the biggest problems I see with managers at all levels.”
Eli Broad is a multi-billionaire.
With a modest start of selling stamps at the age of 13, Forbes recently listed him as one of the richest people in the world.
Eli Broad is a master businessman.
In fact, he’s the only person to build 2 Fortune 500 companies in different industries.
And in short, Eli Broad understands money. He understands business. And he understands exactly what it takes to get ahead in this world.
And do you know what he believes is one of the biggest shortfalls of modern managers today?
The ability to delegate tasks is vital for any entrepreneur or business owner. And although their natural inclination is to do it all themselves, there are only so many hours in the day.
And there are only so many different directions you can be stretched and pulled before… SNAP!
That’s why today, I’ll show you what you can do to save 350+ hours a year.
How? By delegating your digital marketing tasks to AutoGrow—your instant, all-in-one digital marketing team.
In this guide I’ll tell you:
- The 27 digital marketing tasks AutoGrow can do for you from start to finish (seriously).
- How our team of pros not only saves you hours and hours of work, but also improves your business’ digital marketing at the same time.
- The proven techniques we use to create high-converting digital assets for your biz… while you don’t need to even lift a finger.
Now, let’s take a look at the digital marketing tasks AutoGrow can get done for you while you sit back and relax.
Ads are one of the best sources of fuel for your digital marketing funnel. They allow for immediate return on investment, powerful targeting, and let you tap into a potentially massive audience.
With the right strategy and execution, paid ads can bring the right customers straight to you. That means no waiting around to be found through organic search as with content marketing.
Plus, paid advertising also lets you track your performance more easily too.
Luckily, we at AutoGrow specialize in creating eye-catching, customer-converting ads for each of our clients.
Here are just a few of the most common paid ad digital marketing tasks we can get done for you. And best of all: you don’t have to lift a single finger along the way.
Task #1: Ad Analysis & Strategy
It’s vital to develop the right strategy behind your ads before you launch. Otherwise, you may be targeting the wrong audience, using the wrong platform, and paying far too much to do it.
That’s why we recommend tapping into the expertise and experience of our talented Ads Specialists and Marketing Strategists.
They help you:
- Find out which ads platform is right for you (Google, Facebook, LinkedIn, YouTube, etc.).
- Segment and target the best audiences for your product or service.
- Predict estimated ROIs for your campaign.
- Develop a strategy that attracts your ideal customer.
Task #2: Paid Search/Social Media Ad Copy
Copy is one of the two most important factors of paid advertisement (design being the second).
The words on the ads have to be clear yet interesting. They have to be straight to the point without skimping on personality. And they have to speak the language of your target audience without sounding false.
Leave that to our skilled copywriters!
Task #3: Paid Search/Social Media Ad Design
With paid ad design, most advertisements only allow for a single picture. And that can make finding the right one for your product or service especially difficult.
Our designers will help find or create the perfect image that distills the essence of your brand, your product, and your messaging.
And with it, your ads can attract exactly who you want, and keep out who you don’t!
Task #4: YouTube Paid Ads
YouTube is estimated to make a whopping $5.5 billion in advertising revenue in 2020 alone.
And the sooner you hop on the YouTube sponsored ad train, the sooner you can start cashing in.
Our strategists, copywriters, and designers will help write a script for your ad, nail down your messaging, and even help with your design.
With the right digital marketing strategy, you can automatically nurture leads through your funnel every step of the way: from “what the heck is it you do?” all the way to “I want, no I need to work with you!”
But even in the most perfectly crafted digital marketing funnel, good leads are going to fall out. They’re going to get distracted, research a competitor and forget about you, or they’re just going to click off the page because they don’t understand that you’re the solution they’ve been looking for.
And that’s okay! It’s not great… but it’s okay.
Because that’s why any successful marketing strategy includes retargeting tactics.
Marketing assets like retargeting ads or email campaigns are the best way to bring back clients who have dropped out of your funnel.
And at AutoGrow, we’ve got plenty of experience bringing leads back into our clients’ funnels.
Below are just a few of the retargeting tasks we can create for you.
Task #5: Exit Pop-Ups
Short, sweet, and surprisingly effective, adding exit pop-ups to your marketing strategy can reduce bounce rates and get your audience to stay on the page.
In fact, after analyzing more than 2 billion pop-ups, Sumo found that the best-performing pop-ups had a 9.3% conversion rate.
That means that with the right exit pop-up, you could be bringing back nearly 10% of visitors who might otherwise click off your page forever!
And with the right copywriting and design, we can help you create that perfect pop-up for your site.
Task #6: Retargeting Ads
Once visitors to your site have actually clicked that big red “X” in the corner, that doesn’t have to be the end of it. Because thankfully, there are retargeting ads.
With the help of web cookies, clever strategizing, and a little copywriting and design magic, we can create irresistible retargeting ads that send your “lost” viewers right back to your page.
Task #7: Retargeting Emails
A much more direct approach than ads, retargeting emails let you speak 1-on-1 with leads that have slipped through your fingers.
With these emails, we like to employ a wide range of copywriting techniques to reel those fish back in. Here are just a few of those techniques we use every day.
- Direct communication of value
- Tons of social proof (testimonials, client success stories, etc.)
- Clear yet eye-catching subject lines
- Varied structure (bullet points, easily digestible paragraphs, to-the-point wording, etc.)
While ads might be the fuel that gets visitors into your funnel, the lead magnet is what captures them and keeps them moving through it.
A lead magnet can be practically anything: a checklist, a recipe book, an in-depth guide. And in exchange for a lead’s contact information (name and email address are the basics), your lead gets to download that lead magnet for free.
With the contact information you receive, you can continue to send them nurturing emails or other marketing assets designed to drive them closer to a purchasing decision.
It’s also often designed to help position you as an authority on a subject and to help build trust with your prospects.
The lead magnet, then, is without a doubt one of the most important parts of your marketing strategy.
But creating an effective lead magnet can be tough. And it can take quite a long time to do too.
And that’s where AutoGrow comes in. Below are just some of the lead magnet-related tasks we can knock out for you. All you have to do is sit back, relax, and watch them get done.
Task #8: Lead Magnet Copy
The trick to creating a lead magnet is to balance “digestibility” (not too long and not too complicated) with value.
And in order to offer that value, you have to know your audience and the topic your lead magnet is covering.
Our copywriters are expert-level researchers who pride themselves in fundamentally understanding everything they write about.
And best of all, they love learning about new industries, topics, and fields!
Task #9: Lead Magnet Design
A lead magnet isn’t all about the words inside of it. It’s also about the design surrounding it.
If you want to turn your leads into full-blown customers, you’ve got to be able to design an effective lead magnet.
And thanks to our team of talented designers, we can do just that. And all it takes is selecting the task in just a few clicks right through our app.
So you’ve got your brand-spanking-new lead magnet that’s designed to convert.
Now all you have to do is point your leads to it and they’ll be bound to download, right?
Simply having an easily consumable and highly valuable lead magnet isn’t enough to get those sweet clicks. Instead, you’ve got to sell it.
That’s where a landing page comes in.
Simply put, a landing page is a single page on your website that’s designed to direct people to take a specific action.
Book a call, sign up for a webinar, download a lead magnet—the ultimate goal can be anything.
But the point of having a landing page is to inform your audience, educate them on the value of what it is you’re offering, and convince them to click your CTA button to move them closer to buying.
Now, a lot goes into creating a landing page that’s designed to convert. And if you don’t have the right expertise (or the time) to do it right, then we’d love to work with you.
Here are just a few landing page tasks we can get done for you—no heavy lifting required.
Task #10: Landing Page Copy
While lead magnet copy is a bit more focused on research, landing page copy has to both convey authority and employ marketing strategies at the same time.
And to do that, here are a few techniques our copywriters use on all of our client landing pages:
- Open-loop benefits (e.g., “1 quick trick that can save you hours every single day”)
- Customer pain point empathy
- Strong and clear call-to-actions
- Emotional language
Task #11: Landing Page Design
One part of designing a landing page is to make sure that your branding is consistent across all of your pages.
Colors, fonts, images, flow—they should all match the rest of your website.
Otherwise, your visitors are going to be confused about whether or not they’re on the right page.
This is where the magic happens.
Now, a sales page is a page on your website that’s designed to push your leads into making an actual purchasing decision.
This is your pitch. The final offer. The spot where you lay all your cards on the table and say, “Well? Are you going to buy or get off the pot?”
Don’t be confused here: a landing page and a sales page aren’t one in the same. While both use marketing tactics to try to direct a prospect to take a specific action, a sales page has to…
- Work even harder to address objections.
- Employ more advanced techniques to inspire a purchasing decision.
- Answer as many questions from leads as possible right there on the page.
As a result, a well-made sales page tends to take more expertise, more resources, and more time compared to other marketing assets.
And it’s also where a lot of entrepreneurs, business owners, and agencies tend to fall flat.
But at AutoGrow, we take care of building your high-converting and gorgeous sales page for you.
Because not only are we downright good at it. But we also love doing it!
Task #12: Sales Page Copy
This is where the marketing big guns come out.
On a sales page, the goal is to make the sale (duh). So without being pushy or crass, this is the page that you should pull out all the stops to get your visitors to turn into a customer.
A few copywriting techniques we employ to do that are:
- Price anchoring
- Including plenty of social proof
- Using visual language
- Clear CTAs with assertive language (i.e., “Request a Consultation Call Now”)
Task #13: Sales Page Design
Same goes for the design. You want your design to connect with visitors on a human level while still clearly communicating the value that your product brings to their lives.
And in order to do that, here are a few tactics that our designers use specifically on our sales pages:
- Add faces to testimonials (seeing real human faces touches people on a deep level)
- Avoid stock photos (they look cheap and often don’t convey much value)
- Make sure CTAs pop and are highly visible
- Background colors clearly contrast font colors
- Great use of spacing
While lead magnets, landing pages, and sales pages are the “meat and potatoes” of your marketing, no strategy is complete without the transition pages—the “veggies and bread” if you will.
Why do you need these pages?
Well, part of it comes down to the Law of Alignment, one of AutoGrow’s 11 Laws of Sales Funnel Physics.
Now, the Law of Alignment says that when you match your customers’ expectations as they move through your marketing funnel, you’re more likely to get conversions. When you defy those expectations, however, it can be jarring. And it can often result in lost leads.
Transition pages help set and meet expectations between the major pages of your sales funnel.
For instance, someone who just clicked to download your lead magnet might be a bit thrown off if they’re immediately launched onto your sales page (I just clicked to download a free recipe book. Why am I now being shown an ad for a $300 set of cookware?).
So to help ease that transition, you should instead include a “Thank You” page. This will let you…
- Thank/congratulate the prospect for downloading the lead magnet
- Imply that they could be doing more to directly address their problem
- Introduce your main product or service as the solution to that problem
If we were to stick with the recipe book lead magnet for example, you may have a “Thank You” page that says something like…
Thanks for Downloading the 17 Best Recipes That Take Less Than 30 Minutes to Make!
With it, you’ll be able to make more delicious meals without having to spend thousands on pricey cooking classes.
This recipe book can certainly help you start creating more delicious meals in your kitchen. But if you really want to get the absolute most out of each recipe, you’ve got to have the right cookware to work with.
Just click below to find out more…
See how that works?
Transition pages could also include more core pages such as…
- And more
So, now that you know why you need these transition pages, let’s look at just a few of the tasks AutoGrow can do for you to get those pages built.
Task #14: Transition Pages Copy
With transition page copy, the main goal is to be clear about what came before and what comes next.
One tactic our copywriters use to achieve this goal is to acknowledge where visitors are coming from (“Thanks for downloading the free ebook!”) and setting expectations about what’s next (CTA button text with “See Pricing” or “Book a Call”).
Again, the Law of Alignment is key here.
Task #15: Transition Pages Design
Brand consistency is one of the biggest hurdles when it comes to transition pages.
If the design of a transition page is inconsistent with other core pages, it goes against the Law of Alignment and can create unwanted friction. And in some cases, that friction can be so detrimental that it can cause visitors to simply click off the page.
That’s why our designers typically create all the design work of a single client.
Having a single designer per client lets us maintain consistency across all of the assets we create (and it’s just one more thing we do differently here at AutoGrow!).
Ah, email. No marketing strategy is complete without it.
Because email marketing is without a doubt one of the most powerful, cost-effective, and accessible marketing mediums available today.
Don’t believe me?
Have a look at these stats to get a better idea of what I’m talking about.
- Just $1 invested in email marketing leads on average to a $42 return (The Direct Marketing Association).
- 80% of business professionals believe that email marketing increases customer retention (Emarsys).
- It’s estimated that the U.S. will spend over $350 million on email advertising in 2019 (Statista).
- 59% of respondents say marketing emails influence their purchase decisions (SaleCycle).
- 59% of marketers say email is their biggest source of ROI (Emma).
At AutoGrow, we know just how valuable an email sequence is for any marketing strategy. That’s why we’ve gotten so dang good at writing them.
Below are just a few of the email sequences we can create for your business today.
Task #16: Lead Magnet Follow-Up Sequence
A key benefit of a lead magnet is that you get to capture the contact information of everyone that’s downloaded your free product. And that means you can continue to nurture them long after they’ve clicked off your page.
With the right follow-up sequence, you can help sell the value of your product or service without scaring leads off forever.
Task #17: Benefits of Booking
Once a prospect has already seen your sales page and still hasn’t booked a call (or bought your product), it’s time to send out a “Benefits of Booking” email sequence.
This sequence is designed to communicate the value of what you have to offer and also uses a bit more aggressive marketing tactics than a simple follow-up sequence.
Task #18: Getting the Most Value from Our Call
This email sequence comes after booking a consultation call but before the call takes place. It’s meant to help:
- Set expectations
- Establish authority and expertise
- Request additional information
Typically, these emails include frequently asked questions, testimonials, and a list of questions that prospects should come to the call prepared to answer.
In the end, having this information on-hand and setting certain expectations before your call is a fantastic way to help qualify your prospects and close the sale quicker.
Task #19: Lead Magnet/Product Launch Sequence
Launching a new lead magnet? Creating a new product or service? Already have an email list we can write to?
The “Launch” email sequence is the single best email string to inform your contacts of the new changes and build excitement before it does.
Task #20: Newsletter
Last but not least, AutoGrow can also create bi-weekly, weekly, or monthly newsletters that you can use to nurture your email list and keep leads from turning cold.
Best of all, we can match our style and voice to yours so your readers won’t even be able to tell the difference.
Marketing a product or service well is about much more than a bunch of pretty words surrounded by eye-catching design.
There has to be strategy behind it all if you want to bring in results.
You have to market to the right audience. You have to ensure your buyer’s journey is smooth yet full of friction where it counts. You have to be able to think, “What needs to happen at each stage of my marketing funnel? And what do I have to do to achieve that goal?”
A marketing plan without strategy is like a ship without a crew. Sure, you can push it out into the great blue sea and hope it hits the right port on the other side. But 99,999 times out of 100,000, it won’t. Because without a crew, you’ve got no one at all to steer it except blind, unpredictable luck.
So, what can the experienced strategists at AutoGrow do to help steer your marketing ship? Let’s take a look.
Task #21: Digital Strategy Blueprint
Which digital marketing task should you work on next? How should all of your marketing assets connect? Or do you just not know where to start?
Our digital strategy blueprint (complimentary with Supreme and Ultimate packages) is the step-by-step guide you need to automate your lead generation and customer acquisition.
Our Digital Strategists research your business, your goals, your audience, and just about everything else before creating this in-depth digital marketing strategy roadmap.
Task #22: Performance Check-Up
Not every digital marketing strategy is going to perform at its best right out of the gates.
Instead, success comes from consistent and strategic tweaks performed regularly. And that’s what Performance Check-Ups are all about.
These tasks (which come complimentary with the Supreme and Ultimate packages) are performed weekly by our Account and Funnel Strategists. They’re designed to identify bottlenecks, prescribe optimizations, and increase your conversions.
And with them, you can rest assured your marketing funnel isn’t just converting… it’s evolving!
Incorporating videos and webinars into your marketing strategy is the future. Videos are highly digestible, more engaging, and honestly, people just like them more than traditional text.
For instance, did you know that website visitors spend 88% more time on pages with videos than text-only ones? Or that viewers retain 95% of your message with video compared to just 10% with text?
And when it comes to webinars, successful marketers love using them. In fact, one report found that nearly 3 out of 4 B2B marketers said webinars were the best way to generate quality leads in 2017.
So if you’re looking to incorporate video into your page or start hosting webinars, AutoGrow’s team of digital marketing specialists are here to help. Below are just some of the tasks we can get done for you.
Task #23: Webinar/Video Scripts
Writing for videos or webinars isn’t the same as writing copy that’s meant to be read. A script has to be more casual, smoother, and even more engaging at times.
Luckily, our team of Copywriters at AutoGrow is experienced in creating webinars and video scripts that’ll keep your audience’s eyes glued to their screen.
Task #24: Webinar/Video & Design/PowerPoint
In that same vein, the design behind webinars and videos has to be simplified yet engaging as well. Otherwise, your audience might suffer from information overload and their eyes might just glaze over.
But never fear! Our Designers are well-versed in the art of webinar and video design/PowerPoint. And they love doing it too.
Landing pages and websites are more complicated these days than ever.
Sure, you can just have static images and texts along with a CTA button. And if you do it right, that could be enough to bring in leads.
But if you really want to improve your visitors’ experience, create better tracking systems, and make your pages truly stand out, adding additional apps, widgets, and plugins is the way to go.
Here are just a few examples you can add to your site:
- Live chat feature
- Booking widget
- Search bars
- Community forums
- Visitor analytics
- Social media feeds
The list is practically endless.
Now, the problem is that adding these widgets and plugins as well as coordinating integrations with other apps… well, that takes a lot of work.
But again, AutoGrow’s here to save the day (and save you tons of time too!).
Task #25: App, Widget, & Plugin Integration
Our dedicated Apps Manager specializes in ensuring all of your apps, widgets, and plugins work seamlessly with all of your marketing assets.
Not all of our clients come to us with zero marketing assets in-hand. In fact, most have at least some type of asset that they’ve used to bring in leads before we start working with them.
However, those assets (maybe a lead magnet or a paid ad campaign) might not be up to snuff. They could be outdated, ineffective, or simply void of the marketing best practices that are proven to bring in leads (which we, of course, use every single day).
In cases like these, AutoGrow is more than happy to arrange for redesigns or rewrites of current client assets.
Think of it like giving your current content a marketing upgrade rather than starting completely from scratch.
Task #26: Redesign/Rewrite Any Current Asset
With the help of our team of expert Copywriters and Designers, you can level up your current marketing assets with just a few clicks.
There is a lot involved with running and maintaining a website.
- Regular site speed checks and maintenance
- Plugin audits
- Meta tag optimizations
- Security checks
- Finding and fixing 404 errors
- Broken link testing
- Regular software updates
- Image optimizations
- And much, much more…
As you can imagine, keeping up with all these maintenance and optimization tasks can leech hours and even days out of your workweek. And if you’re like most businesses, that’s time better spent elsewhere.
That’s exactly why so many of our clients let AutoGrow shoulder that burden for them. And hey, we’re happy to do it!
Task #27: Maintenance & Optimization
With a team of Developers, Apps Managers, QA Specialists, and Strategists at your disposal, you can take a deep breath and relax. Why? Because we’re more than happy to handle all that time-consuming maintenance and optimization for you.
So there you have it!
Above are 27 tasks AutoGrow can help you cross off of your marketing to-do list in no time flat.
No more wasting hours, days, or even weeks trying to hire and onboard the right team yourself. And no more having to deal with flaky freelancers and overpriced consultants.
At AutoGrow, we do all the work for you.
And we make it easy too. Just…
- Pick the package right for you
- Select the task you need done
- Sit back, relax, and review the finished product
So whether you need a landing page designed, a lead magnet written, an ad campaign, an email follow-up, or retargeting sequence launched, we’re here for you!
Because at AutoGrow, we’re your instant, all-in-one digital marketing team. And we’re here to save you an ocean of time and scale your business… in just 3 clicks.
Keep convertin’, stay focused,