Numbers like that are impressive, but how can you realistically achieve these same results? How can I help you to achieve that through this article?
The truth is I can do nothing on my own to actually “help” you. I can help no man who is unwilling to help himself.
Life is best to be lived — not to be conceptualized. If you have to think, you still do not understand. – Bruce Lee
So that’s the first assumption here, because let’s admit it. You’re reading this post because you hope to learn something that you can apply to achieve the same and better results. If you’re not going to apply what you learn, then what’s the point?
That being said here’s the process I went through to achieve a 1000% increase in traffic in 60 days and if you act on it I’m guaranteeing you’ll see some kind of results. Keep in mind that when I started this process, we were literally at square one, meaning no inbound links and very meager traffic numbers.
- Write 1 blog article 300-700 words (typically) every weekday
- Make sure it’s quality content, remember the title is “the hook”
- Add an interesting, relvant image at the top of each post
- Publish the post to Twitter, Facebook (Personal + Fan Page), and LinkedIn
- Publish on relevant niche websites like Hacker News or submit to StumbleUpon under the appropriate categories.
- Direct the articles specifically at a few contacts once or twice a week who would find it valuable enough to reshare or retweet.
- Watch traffic and evaluate results.
After doing this for a couple of weeks traffic slowly started to tick up. And then leveled out, until eventually it began to grow much more quickly as I honed the weekly editorial calendar (e.g. “Monday I’m going to write an article like this, Tuesday one like this…”). In the last two weeks you see pictured there traffic rocketed up.
What I learned going through this process:
- There’s a lot of “free” traffic out there as long as you’re willing to fish for it. As the saying goes, if you’re going to go fishing, bring worms and in this case my articles are the bait. People are interested in your content so long it offers real value (say something new, teach something, or put forth an interesting opinion), and is relevant in someway to them.
- Sensational or controversial headlines get more attention. I try not to over do with our company blog, but it’s an interesting pattern to be aware of. If you overdo it, people will likely call you out on it or just get tired of the “fluff” or lack of variety, so always stay fresh and be creative.
- Going off the previous point, be real, have an authentic voice. Some people may respond that this lesson is cliche or that it’s “in-style” right now. I think being authentic isn’t a fashion trend, rather I believe it’s important if you’re going to convince people to trust you and eventually do business with you. So don’t be impersonal, write in the first person.
- Telling stories is engaging and makes your content more interesting / relatable. I found that when I told stories and/or gave really specific examples from my own experiences that people were more likely to leave a comment.
What are some other variations of this process and lessons learned from your own experiences?