This is How to Build a Coaching Sales Funnel w/ AutoGrow’s Funnel Template

We’ve built over 30 coaching funnels in recent years.

But not 100% of them were successful (::GASP!:: —you say— An honest marketer! OMG!)

(Closes Gmail, hides the children, keeps reading…)


There were key reasons (repeated patterns) why those that succeeded did—and those that didn’t, failed.

I’m going to share them with you in today’s video + article resource (plus a complete, downloadable coaching sales funnel template). 

Specifically here’s what we’re covering:

  • How to create your own coaching sales funnel and tell you all the secrets and strategies that’ll make you get results, minimize relying on networking and word of mouth—and ultimately SCALE your coaching business.
  • The key elements that, regardless of your target market, will make your funnel WORK.
  • Plus you get to download our proven-to-convert coaching funnel template so you can copy it, take action on it, and see RESULTS.

In return, all I ask is for you to just email me about how your coaching funnel performed. Fair? 

Ok good, so here’s the first thing you need to know..

In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide.



The Coaching Sales Funnel & the Strategy Behind It

A strategy is a plan of action focused on how we achieve a goal. It’s made of steps and thoughtful conversion tactics. 

And the strategy behind your coaching sales funnel is to create a series of steps that lead people to convert into qualified leads.

Simple, right?

But why do you need people to be qualified before getting into the call with you?

Because this helps those leads have the right expectations about what they’d be potentially buying during that consultation call with you.

Qualifying prospects in advance will also help you not invest time in someone who’s not a fit for your service or products.  

You see, the business coaching industry in the U.S. in 2022 measured by revenue will be $11.2 billion according to IBISWorld.

And the growth rate of the industry is expected to increase by 2.4% this year.


So the end goal for most of our clients who are a life or business coach with their sales funnels is to “cause a permanent increase in sales and leads by attracting the right traffic in front of the right message(s), at the right time.”

You see, consumer and buyer behaviors have made a shift over the years. 

Their journey through your website is different than it used to be. 

So, your coaching funnel must reflect that path of least resistance.

It must align (Law of Alignment from the 11 Laws of Sales Funnel Physics here) with your prospects’ expectations and anticipate their needs—and do it in a cool, non-salesy way.

By now, you already know that a sales funnel is defined as a series of steps that lead a customer from awareness to a buying decision.

And congratulations for that.

We at AutoGrow have created hundreds of proven-to-convert coaching sales funnels for our clients. 

And now, I will share with you the coaching funnel template that should be your starting point when building your own coaching funnel.

This coaching funnel template will set up the foundations for creating your first funnel from scratch. 

It’s got all the key elements your coaching sales funnel needs to bring in leads. 

And after all, that’s one of the most important things—to have all core elements in place.

I recommend starting with this simpler funnel because building a more complex one like the one I’ll show you in a second, can take as much as several months to complete. 

And this funnel works with high-priced physical products and services, for entrepreneurs, coaches, personal trainers, startup businesses, and high-end agencies who do consulting for other companies. 

But what I really like about this funnel is that it’s simple. 

It puts the focus on a couple of core pages to do the conversion “legwork.” 

So, if you’re looking to build your own coaching funnel to sell your coaching services, this should be your starting point. 

I won’t go into much detail with this funnel because I’ll focus on a little more complex one in a second.

I created this upcoming funnel for 3 different successful coaching businesses.

And most of the tactics and strategies used to build this coaching sales funnel are the same ones I teach in my 6-Figure Sales Funnel Training.

One of those businesses is in the real estate coaching industry.

This client is a professional business/life coach who specializes in helping real estate agents earn more, adjust their mindset for success, and improve their quality of life.

She helps them reach their true potential by providing reputation-boosting strategies to turn real estate careers into a massive and lucrative success.

She’s one of our best case studies so far.

Her lead magnet offer has converted pretty well.

139 people have opted in to download her checklist, and 4 people have requested a consultation with her.

We’ve seen 18% conversion for this coach since we first launched her funnel 3 months ago.

Impressive, huh?

Well, I’ll now share with you the secrets that have made this funnel successful.

Want a bulletproof sales funnel that can sell your professional coaching services and convert leads like crazy? Click here to download our easy and proven-to-work Coaching Funnel Template for FREE now.

Key Elements That Make this Coaching Sales Funnel WORK

The way this funnel was set up is, after downloading the checklist, prospects are redirected to a Thank You page.

On this landing page, there’s a video incentivizing prospects to request a consultation with the coach. 

We’re basically selling here the consultation rather than the video.

If prospects proceed to book the call, then they’ll be asked a couple of qualifying questions. 

This is to qualify leads and filter out the bad ones

Then, prospects are redirected to a Booking page to select the date of preference for their call with the coach.

This simple funnel has already converted leads by 18% since we launched it. 

139 people have opted in to download the checklist.

But now it’s time to review the key ingredients that will make your coaching funnel work.

1. Lead Magnet:

This is the entry point for your funnel. 

As you can see in the funnel diagram above, we created a landing page for people to download this real estate coach’s lead magnet. 

We offered a checklist because checklists are perfect for converting leads.

So offer prospects any how-to checklists on how to solve or do something. 

We start with a lead magnet offer because it doesn’t represent a big commitment for the lead. It’s something they get for free that adds value to them.

For example, give a 10-step checklist on how to “go paperless and automate your workflow” in the case of a software agency vendor. 

Or how to “adjust your diet and lose weight in the first 2 weeks” in the case of a health coach. 

Or a “7-figure income real estate agent checklist” for real estate agents to earn more, adjust their mindset for success, and improve their quality of life. 

Or a simple checklist on how to determine their identity to make success their second nature.

Anything that adds value will work!

And when you create your lead magnet offer, aim for 20-40% or higher for the people coming to your lead magnet landing page.

2. Retargeting Ads

Adding retargeting ads make people come back if they don’t convert with the lead magnet offer and tightens the conversion rate.

3. Congrats or Thank You Page for Downloading Your Lead Magnet

We used to call it a thank you page but we now refer to it as a congrats page.

This is because you want to reaffirm people’s decision to opt in to download the lead magnet in the first place.

It’s important to write a copy of 1 or 2 sentences with a transition statement.

Thank or congratulate your website visitors for downloading or requesting your lead magnet. Then, add a video where you are on camera.

This will help nurture the relationship with the prospect because they’ll see your face, they’ll know who’s behind the brand.

Communicate with your prospects so they can empathize with you and your business.

Tell them how the lead magnet offer they just downloaded works, how they can get value from it, and tell them a bit about you and your company.

Then, add a clear CTA button below the video to keep moving your prospects through your funnel and convert them into customers.

Here are some examples of congrats pages that you might want to use as an inspiration to create yours…

Treat this page as a sales page (the every page rule).

At this point, the people who land on this landing page will be interested in whatever you’re selling.

They’re ready to potentially make a buying decision. So be specific with your offer, clarify their questions.

For instance, offer the different packages of your service. Educate them with your price anchor. Let them know what’s the opportunity cost of doing nothing, what’s the value of their time, what’s included in the different packages.

When they book a consultation for the next step, they’ll be asked some qualifying questions.

4. Confirmation/Booking Page

You can combine both opt-in form questions with the confirmation and booking page.

We’ve actually seen this convert better.

For instance, include a booking widget (like Calendly) to schedule a call. This works because it removes some of the friction of scheduling calls at a time that works for both parties.

Then, make them answer the qualifying questions to affirm their commitment to get into the call with the coach.

5. Thank You for Booking Page

After people answer the qualifying questions and book a call, thank them or congratulate them for that step they just took.

6. Email Follow-Up

For this step, send follow-up emails for people who dropped off before booking the consultation. 

And each email sequence should follow our VACUUM formula

  • VValue (give your readers value)
  • A – Authority (show why your subscribers should listen to you)
  • C – Call-to-Action (get your readers to act on your offer)
  • U – Unique (show your subscribers why you stand out from the other guys)
  • U – Urgency (tell your readers why they should act now)
  • M – Make a Decision! (give a final hard push for the sale)

Examples of Different Industries We’ve Created Coaching Funnels for

  • Health: We used this funnel as the base for a high-ticket sales funnel for a hyperbaric chamber. This is a type of medical treatment used by athletes and children.
  • Software agency: Another type of business this sales funnel works for is a software agency. Our former client was selling services that helped larger companies to streamline their operations.   
  • High-end agencies: High-end B2B agencies who do consulting for other companies can also benefit from our coaching sales funnel template.

  • Startup: Entrepreneurs and/or startup businesses who sell high-value and high-priced products or services can use our template to bring in leads to grow their new business.
  • Personal trainers: This funnel is working for one of our current clients. He’s a life coach who teaches people how to make success their second nature through some expertly-crafted training programs. And so far, we’ve helped him convert leads by 87%.

That’s pretty impressive, right? It just goes to show that one single funnel can do wonders for a business.

High-ticket Coaching Sales Funnel Example

Here’s an example of a coaching funnel that has worked for a high-ticket coaching business.

Winning International is a coaches-to-coaches service that assists leaders in growing their businesses.

The company was created in 2014 by Ryan Magdziarz. He works with dating, finance, fitness, health, life, and business coaches.

This company’s sales funnel relies heavily on paid Facebook ads. These drive people to their website where they can then opt in and become customers.

For this funnel, their Facebook ads promoted a free fitness-related report.

Let’s take a look at this high-ticket funnel…

1. Landing Page: When prospects arrive on this page, they’re encouraged to download their lead magnet that is a template.

2. Free Consultation: On the top right corner prospects can see a call-to-action button that invites them to check out the “Free Training”. After clicking, people are redirected to a landing page with outstanding CTAs to book a free call.

3. Thank You Page: After downloading the lead magnet, prospects are taken to a thank you page. On that page, there’s an offer for a free call along with a CTA to watch a video. The end goal here is to convert the prospect into a paying client.

Their lead magnet offer is what makes this sales funnel so unique. Because it then leads to an offer to become a coaching client, which is a great upsell technique.

Want a bulletproof sales funnel that can sell your professional coaching services and convert leads like crazy? Click here to download our proven-to-work Coaching Funnel Template for FREE now.


When you download our coaching sales funnel template, the next step is to go level by level in the funnel, take action, and launch.

But remember, building a coaching sales funnel takes time and expertise. Even if you don’t see results right away, it’ll work.

So don’t be discouraged if you don’t see results immediately.

Our coaching funnel template will help you:

  • Understand your customer’s journey.
  • Empathize with your prospective clients (what do they need, not what they want) and present your offers in a logical order. This order needs to anticipate the customer’s or client’s needs—tailoring the message based on where they’re at.
  • People will drop out of your funnel (that’s normal) so take action. Go niche with  targeting for your ads (traffic), along with thoughtful on-page copy, design, and of course, follow-up via retargeting and email automation.

We’ve seen already great results for clients who are using these funnels to sell their coaching services.

And I’m sure it will bring results for you too now that you know the “why” behind each element of your funnel.

This will help you better understand your prospects and customers’ needs and give them what they’re looking for.

And if you need help building your coaching funnel or want to delegate all your digital marketing tasks to a team of pros, then AutoGrow is the solution.

We are like project management software but with proven pros already inside, ready to work.

Just submit your requests for landing pages, copy, ads, email sequences, or any other digital marketing project and we’ll get it done.

Now tell me something, have you ever created a coaching sales funnel before? Is it worth implementing the right sales funnel to sell your coaching services after reading this article?

Let me know in the comments below.

And by the way, congrats!

By downloading our funnel templates you’re one step closer to converting leads like crazy!

Keep AutoGrowin’, stay focused.

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