web design mistakes

A Better, Brighter Place: Talking with TEDx Speaker Ikumi Kayama

The artist at work.

Tell us a little about yourself! My name is Ikumi Kayama and I'm a professional medical and scientific illustrator. I own and operate my own studio, Studio Kayama LLC. A lot of my illustrations end up in science textbooks, medical brochures, and signs and panels at museums and natural parks. My mission is to create illustrations that make modern ...

How to Fail at E-commerce Without Even Trying

Failing at e-commerce

There are a lot of articles floating around about how to ensure success in e-commerce, some here and some on my blog. So rather than repeating myself, I thought that it would be more interesting to write about the quickest ways to kill your e-commerce business. E-commerce is a $1.5 trillion global economy, but it’s constantly changing and ...

The Unexpected Factor That Could Be Sabotaging Your Marketing Content

Do you want your website to convey trustworthiness? What about having a site whose audience has enough confidence in the content that they continuously recommend it to friends? Do you want your site to convey so much assurance that your brand becomes a trusted source? I'm going to guess that the answer is an overwhelming YES! ...

Visual Communication

"Visuals have 10x the impact on people as words, they are more memorable and emotional. It just so happens that memory and emotion are the two things that drive decisions." - John Medina http://www.youtube.com/watch?v=wMkRH94KrfA There is a great reason that infographics are so popular; they distill data into fun, easy-to-consume diagrams. Recently, I have tried to guide development ...