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Tripwires: Catch Customers, not the Enemy

Customer service

Tripwires have long been a part of military strategy for centuries. They are usually used when ground troops are fighting a lot of hand-to-hand combat in heavily wooded or jungle areas. Basically, a wire is place on the ground across an area where the enemy will walk, with holders of that wire on either side. ...

What Can Presidential Campaigns Teach Us About Marketing?

Get noticed this campaign season. Image via berkeley.edu.

If you are anything like me, you've probably been watching the election season unfold with some blend of consternation and amusement, and maybe even a touch of admiration. You may not agree with many (or any) of the candidates' policies. But from a marketing perspective, election years nevertheless provide fascinating and useful insights into the hearts and ...

Beat the Winter Blues and Keep Customers Happy

As I write, Winter Storm Jonas is surrounding my home. The wind is whipping, the walls are cold and the ground is covered in snow. The plows are not here yet and it is very quiet because I hear no trains, no planes, and no cars. I know a lot of people dislike winter and easily ...