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12-Step Supreme Guide To Creating A High-Converting Tripwire

I bet your childhood was very different than kids’ nowadays... For instance, I have a little cousin who’s just 5 years old and it’s amazing how he has already purchased “things” online (for his Thomas The Train game) and learned what money is for. He’s obsessed with Thomas the Train and always plays it on his father's ...

5 Reasons Why Chatbots May Be Better Than Email… And 4 Reasons Why They DEFINITELY Aren’t

Remember the story of Chicken Little?  You know, the one where the little chicken is just hanging out in the barnyard, minding his own little chicken business, and living his idyllic little chicken life.  Basking in the sun. Eating some worms. You know, happy, care-free chicken stuff. And then… BAM! Something comes careening out of the heavens and ...

Tripwires: Catch Customers, not the Enemy

Customer service

Tripwires have long been a part of military strategy for centuries. They are usually used when ground troops are fighting a lot of hand-to-hand combat in heavily wooded or jungle areas. Basically, a wire is place on the ground across an area where the enemy will walk, with holders of that wire on either side. ...

What Can Presidential Campaigns Teach Us About Marketing?

Get noticed this campaign season. Image via berkeley.edu.

If you are anything like me, you've probably been watching the election season unfold with some blend of consternation and amusement, and maybe even a touch of admiration. You may not agree with many (or any) of the candidates' policies. But from a marketing perspective, election years nevertheless provide fascinating and useful insights into the hearts and ...