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  • 11 Best Practices for Using LinkedIn to Generate B2B Sales

    So you have the ideal B2B buyer persona in mind. Now you need to somehow find this individual. But where do you go? Twitter? Cold calls? Email? Well, those are a few options. But what if you just use LinkedIn? According to its website, there are 774+ million users on the professional networking platform. And
  • 6 Marketing Mistakes from Big Companies (And How You Can Avoid These Blunders)

    If you’ve been marketing for any amount of time, then you’ve likely made a few mistakes. You should be prepared to learn from your mistakes, though, as you discover more about your audience and what works for them. However, if your marketing mistake is big enough, it can mean catastrophe for your brand and your
  • How to Convince Strangers to Trust You Enough to Buy From You

    trustJohn Gottman laid in bed alone one night. He was close the end of his mystery novel. He wanted to find out who the killer was, but before he finished he walked into the bathroom and saw his wife’s face in the mirror. She looked sad, and in that moment, John had a choice. He could go
  • How to Close Deals in Person-to-Person Sales [VIDEO]

    Slimy sales guy legosThe first time I sold something I was 19. I was going door-to-door selling digital coupon advertising on a pay-per-click basis. At first I was too shy to ask for payment upfront so I delayed that part of the process by about… 4 months and called it a “free trial.” Fast forward and my first

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