sales funnels

5 Billion-Dollar Business Landing Pages You Can Copy to Grow

“Never meet your heroes.”  That’s an old phrase that I’ve always liked.  It means that we all build up role models in our head.  Those heroes’ successes and accomplishments paint a picture of someone who’s infallible, perfect.  And when you actually meet them up close, you realize that they’re just as human and flawed as everyone else.  I once met ...

23 Principles to UP Conversions w/ Landing Page Optimization

High conversion rates are the holy grail for online businesses. Because traffic means nothing if your conversion rates are low… lower than the limbo bar set by your favorite masochistic co-worker at an office party. Everyone wants a high conversion rate but most don’t know how to achieve it. You see, many marketers and business owners think that ...

7 Biggest Marketing Mistakes You Have to See to Believe

We all make mistakes. Even big-name companies like Coca Cola and McDonald’s do. And in fact, mistakes are actually the best opportunities for growth.  We need to make them in order to improve and adapt. And if you want to become a better version of yourself and build a stronger business, you need to learn from your mistakes… and ...

Ultimate Guide to Creating a Lead Magnet Design in 9 Steps

During my first year in business, I woke up every day at 6 am to write content for my blog. I’d sit in front of the laptop for hours. Fingers clacking away at the keyboard. Steamy coffee cooling to my right. I started out by creating a list of blog post topics relevant to our target audience.  Then, ...