sales funnels

What Is a Productized Service? (With 8 Helpful Examples, Benefits, Tips to Help You Craft a Better Business)

“It feels like riding a roller coaster of clients and revenues.” If you’re an owner or operator of a service business, like an agency or a consultant, there’s a good chance that line describes you. That’s what one of several customers wrote to me last week in reply to my “Rock Tumbler” article. In it, I told ...

Converting Under 1 Percent? (This is How to Fix Your Sales Page…)

 Listen on the go by downloading the audio of today’s video here. Have you ever looked at your conversion rate on your website for a product, especially an inexpensive one like your tripwire? A tripwire is something that usually costs between $5 to $50 maximum and is used to activate the relationship with potential customers. ...

Social Proof (Sarcastically) Simplified [Video]

Listen on the go by downloading the audio of today’s video here. Here’s the video script if you prefer to read: Love it. Love it. LoveD it. TAKE MY MONEY. Have my babies…. Then take my money! Chances are if you’ve been on a website for a product or service recently, been on the verge of clicking to buy, only to step back ...

Digital Marketing Simplified: A Quick Start Guide For Beginners (Even If You’re Starting From Zero)

If you’re in business, or if you’ve ever wanted to sell anything—then you’re in marketing. When I started my first business as a naive college student running (literally) around campus, I never thought of myself as “a marketer.” Heck no! I was an entrepreneur, dammit! Startups were cool, but marketing? Psshhh… That was for people who ...