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A Better, Brighter Place: Talking with TEDx Speaker Ikumi Kayama

The artist at work.

Tell us a little about yourself! My name is Ikumi Kayama and I'm a professional medical and scientific illustrator. I own and operate my own studio, Studio Kayama LLC. A lot of my illustrations end up in science textbooks, medical brochures, and signs and panels at museums and natural parks. My mission is to create illustrations that make modern ...

5 Unconventional Marketing Techniques You Should Implement Immediately

Image credit to Next TwentyEight on Flickr

Marketing is more than meets the eye. It’s not just advertisements and social media campaigns. There are a lot of different, subtle ways to create brand awareness and drive sales. Many are far less costly than an advertising campaign. We’re here to talk about some of the more unconventional means of marketing, including some things you may ...

Why Content is Not King (Not By Itself)

content not king chess game

You've probably heard the expression "content is king" if you've read anything about internet marketing in the last 5 years. If you haven't, the expression means that, on a website, above all other factors, as long as you have high quality content, that's what matters. Having interesting images or articles or artwork trumps all. The hypothesis ...