opinion

What Can Presidential Campaigns Teach Us About Marketing?

Get noticed this campaign season. Image via berkeley.edu.

If you are anything like me, you've probably been watching the election season unfold with some blend of consternation and amusement, and maybe even a touch of admiration. You may not agree with many (or any) of the candidates' policies. But from a marketing perspective, election years nevertheless provide fascinating and useful insights into the hearts and ...

Key Indicators of a Successful Branding Strategy

The volume of the competition in the today's market is astounding and it has never been more important for companies to stands out. Strategic branding is the only way to give business organization a distinct voice and formulate a value proposition. So, to create a desired perception of your company in other people’s minds, you ...

Use the Force: What New Businesses Can Learn from Star Wars

Return of the Jedi

I have to admit that I am a sucker for swords. So when I saw the trailer for Star Wars The Force Awakens I was very excited over the new light saber with the cross guard. https://youtu.be/OMOVFvcNfvE   That whole scene in the dark woods where he is stumbling in a cape and then the red sword…it gives ...