online marketing

Work Hard and Dare to Dream: An Interview with a Start Up Business Owner

Photo: Redd Angelo

What goes through the mind of someone who wants to start a company? How do they keep going when things are tough? How do they market themselves on the internet? To answer all these questions and more, I interviewed Maria Bloom, the founder of the company Little Bloom Her company is a web store for children products that are organic and better for ...

You’re Doing It Wrong: Criticism as Marketing

Criticism stings. It stings so badly that it can make you want to give up and collapse under the weight of it. Of course, collapsing will only incite more criticism. And more stings. But as much as it can be tempting to dismiss stinging criticism, it is often more rewarding, if painful, to listen to it. Because valid ...

Predicting the Next Google Algorithm Update

For digital marketers, the thought of an impending Google Algorithm update can feel like something nightmares are made of.  Rumours start flying, Matt Cutts – before leave – gets bombarded with queries, and SEOs across the globe go into panic mode. But what if there was a way for you to keep a constant eye on ...

The Biggest Marketing Trends For 2016

Trying to predict the future is something humans have done for generations. We have looked at the stars, we have used the Tarot cards, and we have tried to read animal behavior. Some have looked into crystal balls or tea cups. All over the world, in any culture, this phenomena exist. Just imagine the power someone would have ...