networking

What Can Presidential Campaigns Teach Us About Marketing?

Get noticed this campaign season. Image via berkeley.edu.

If you are anything like me, you've probably been watching the election season unfold with some blend of consternation and amusement, and maybe even a touch of admiration. You may not agree with many (or any) of the candidates' policies. But from a marketing perspective, election years nevertheless provide fascinating and useful insights into the hearts and ...

How to Fail at E-commerce Without Even Trying

Failing at e-commerce

There are a lot of articles floating around about how to ensure success in e-commerce, some here and some on my blog. So rather than repeating myself, I thought that it would be more interesting to write about the quickest ways to kill your e-commerce business. E-commerce is a $1.5 trillion global economy, but it’s constantly changing and ...

Doctors Say “Cancer” Should be a Verb

Image from The Terasem Journal Online

New research by leading oncologists has uncovered incredibly useful realizations about cancer, and for some reason, nobody's talking about it. For one, our cells don't get cancer.  They can't have cancer. They cancer. That's what Dr. David B. Agus says in his new book, The End of Illness. Coupled by the overwhelming resignation many Americans have regarding ...

Is Aggressive Networking Necessary to Grow a Business?

As a college student diving into "start-up land", I was initially obsessed with networking. I was a sponge hunting for people with big ideas and big connections. But lately, I find myself less interested in being a networking ninja which essentially makes me "the face" of our business, PetoVera. Instead the idea of working behind the ...