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  • The 11-Step Agency Guide on How To Do Influencer Marketing

    Like it or not, influencers are like the rock stars of the modern era. They determine trends, serve as role models, promote brands, and, well, influence people — sometimes hundreds of millions of people at once. It’s no wonder that companies like Glossier and MVMT have been able to build their brand from the ground
  • 9 Proven Ways To Apply AI to Your Marketing (+ Examples)

      Artificial intelligence is an absolute game-changer in the world of marketing. At first, marketers were a little skeptical about its application, so it took a while for it to take off. But boy, has it taken off. Between 2018 and now, the AI software market has grown by 407.6%, according to Statista. In 2025,
  • 13 Personalized Marketing Examples To Dazzle Your Clients 👍

    Jane is a 38-year-old mom looking to lose some weight. And John is a 56-year-old man who wants to prevent hair loss. Both of them click on an ad from health coach Andy. Each lands on the same exact page that briefly talks about what Andy does before directing them to book a call. Although
  • 5 Unconventional Marketing Techniques You Should Implement Immediately

    Image credit to Next TwentyEight on FlickrMarketing is more than meets the eye. It’s not just advertisements and social media campaigns. There are a lot of different, subtle ways to create brand awareness and drive sales. Many are far less costly than an advertising campaign. We’re here to talk about some of the more unconventional means of marketing, including some things you

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