The Age of AI officially arrived in December of last year. At that moment, after ChatGPT launched, an entrepreneur I know posted on Facebook that he was shutting down his info-product business and moving out to the countryside to start a farm. The agency business model was doomed as we know it, he said, since -
Economy Exploding?! 7 Powerful Stats to Guide Your Marketing Now
The Age of AI officially arrived in December of last year. At that moment, after ChatGPT launched, an entrepreneur I know posted on Facebook that he was shutting down his info-product business and moving out to the countryside to start a farm. The agency business model was doomed as we know it, he said, since -
Beyond Zoom Fatigue: Reinventing Digital Marketing Webinars
When was the last time you attended a good webinar? I’ve definitely joined a few. I didn’t just learn but had a really good time, too! Even met some marketing buddies at a digital marketing webinar. That’s how you can tell if it was a success. Kind of like a party. Especially during the pandemic. -
How To Stop Relying on Vanity Metrics in Digital Marketing
Have you ever seen a statistic or metric on an advertisement and thought to yourself, “There’s no way that’s real”? Or maybe, more importantly—“Who cares?” From claims of being 99% natural (What defines “natural”? How do you calculate that? ) to having over 1,000,000 customers served, metrics are used everywhere to help convince customers, stakeholders, -
AI in Marketing: 7 Areas Where Your Agency Can Increase ROI
AI in marketing…Is it a godsend for your agency’s productivity and profits, or is it a ticking time bomb of a robot uprising? It’s the question on everyone’s mind, and for good reason: AI is advancing incredibly fast, and no one knows what the future holds . The good news is, there are tons of
