marketing

Tripwires: Catch Customers, not the Enemy

Customer service

Tripwires have long been a part of military strategy for centuries. They are usually used when ground troops are fighting a lot of hand-to-hand combat in heavily wooded or jungle areas. Basically, a wire is place on the ground across an area where the enemy will walk, with holders of that wire on either side. ...

What Can Presidential Campaigns Teach Us About Marketing?

Get noticed this campaign season. Image via berkeley.edu.

If you are anything like me, you've probably been watching the election season unfold with some blend of consternation and amusement, and maybe even a touch of admiration. You may not agree with many (or any) of the candidates' policies. But from a marketing perspective, election years nevertheless provide fascinating and useful insights into the hearts and ...

A Better, Brighter Place: Talking with TEDx Speaker Ikumi Kayama

The artist at work.

Tell us a little about yourself! My name is Ikumi Kayama and I'm a professional medical and scientific illustrator. I own and operate my own studio, Studio Kayama LLC. A lot of my illustrations end up in science textbooks, medical brochures, and signs and panels at museums and natural parks. My mission is to create illustrations that make modern ...

Independence and Reinventing Yourself: An Interview with a Small Business Owner

Sometimes there is a decisive  moment when you know you need change in your life. Perhaps the place where you are in life doesn't fulfill you or maybe you want to do something completely different.  To dream is one thing, but to actually take the  step and change your life and follow a dream takes both ...