landing pages

Building the Perfect Landing Page: 37 Conversion Optimization Case Studies

I once read an article that was critical of conversion case studies. It said most conversion or AB test case studies are basically…BS. In other words: you shouldn’t believe everything you read online! (Duh.) You might say: “But why, Matt? The case studies I read show me fancy bar charts and numbers…” That’s a good question. Why aren’t they reliable? The ...

11 Examples of Horrible Landing Pages (and the Spooky Tales of Conversion They Tell)

Halloween might be over, but that doesn’t mean we’re out of spooky stories. Have you ever stumbled upon a horrible landing page that you just knew wouldn’t get your money? As marketers, we’ve all seen them. We even feel bad sometimes because we can tell what the landing page is trying to accomplish, but we can clearly see ...

11 Best Landing Page Design Examples To Copy in 2016

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If you held a gun to my head and told me, “you have 48 hours to create a profitable business,” I’d start with a landing page. Why? A landing page is the key to success online. It’s the first thing visitors see when they land on your site. Many companies compulsively A/B test their landing page design and copy for ...