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What is a USP? How 1 Sentence Can Make or Break Your Business

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Imagine this. . . . You're in a marketplace in an old city. You're perched on top of a building. Looking down, you see a giant herd of people browsing the marketplace. Armed with only a megaphone, you have one shot to get their attention and entice them to visit your booth on the far side of the ...

How to Fail at E-commerce Without Even Trying

Failing at e-commerce

There are a lot of articles floating around about how to ensure success in e-commerce, some here and some on my blog. So rather than repeating myself, I thought that it would be more interesting to write about the quickest ways to kill your e-commerce business. E-commerce is a $1.5 trillion global economy, but it’s constantly changing and ...

Work Hard and Dare to Dream: An Interview with a Start Up Business Owner

Photo: Redd Angelo

What goes through the mind of someone who wants to start a company? How do they keep going when things are tough? How do they market themselves on the internet? To answer all these questions and more, I interviewed Maria Bloom, the founder of the company Little Bloom Her company is a web store for children products that are organic and better for ...

The Biggest Marketing Trends For 2016

Trying to predict the future is something humans have done for generations. We have looked at the stars, we have used the Tarot cards, and we have tried to read animal behavior. Some have looked into crystal balls or tea cups. All over the world, in any culture, this phenomena exist. Just imagine the power someone would have ...