future

What Can Presidential Campaigns Teach Us About Marketing?

Get noticed this campaign season. Image via berkeley.edu.

If you are anything like me, you've probably been watching the election season unfold with some blend of consternation and amusement, and maybe even a touch of admiration. You may not agree with many (or any) of the candidates' policies. But from a marketing perspective, election years nevertheless provide fascinating and useful insights into the hearts and ...

A Better, Brighter Place: Talking with TEDx Speaker Ikumi Kayama

The artist at work.

Tell us a little about yourself! My name is Ikumi Kayama and I'm a professional medical and scientific illustrator. I own and operate my own studio, Studio Kayama LLC. A lot of my illustrations end up in science textbooks, medical brochures, and signs and panels at museums and natural parks. My mission is to create illustrations that make modern ...

The Biggest Marketing Trends For 2016

Trying to predict the future is something humans have done for generations. We have looked at the stars, we have used the Tarot cards, and we have tried to read animal behavior. Some have looked into crystal balls or tea cups. All over the world, in any culture, this phenomena exist. Just imagine the power someone would have ...