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What Can Presidential Campaigns Teach Us About Marketing?

Get noticed this campaign season. Image via berkeley.edu.

If you are anything like me, you've probably been watching the election season unfold with some blend of consternation and amusement, and maybe even a touch of admiration. You may not agree with many (or any) of the candidates' policies. But from a marketing perspective, election years nevertheless provide fascinating and useful insights into the hearts and ...

A Better, Brighter Place: Talking with TEDx Speaker Ikumi Kayama

The artist at work.

Tell us a little about yourself! My name is Ikumi Kayama and I'm a professional medical and scientific illustrator. I own and operate my own studio, Studio Kayama LLC. A lot of my illustrations end up in science textbooks, medical brochures, and signs and panels at museums and natural parks. My mission is to create illustrations that make modern ...

How to Fail at E-commerce Without Even Trying

Failing at e-commerce

There are a lot of articles floating around about how to ensure success in e-commerce, some here and some on my blog. So rather than repeating myself, I thought that it would be more interesting to write about the quickest ways to kill your e-commerce business. E-commerce is a $1.5 trillion global economy, but it’s constantly changing and ...

Work Hard and Dare to Dream: An Interview with a Start Up Business Owner

Photo: Redd Angelo

What goes through the mind of someone who wants to start a company? How do they keep going when things are tough? How do they market themselves on the internet? To answer all these questions and more, I interviewed Maria Bloom, the founder of the company Little Bloom Her company is a web store for children products that are organic and better for ...