email marketing

[Case Study] Does a Personalized Signature Drive More Email?

 Listen on the go by downloading the audio of today’s video here. There are many ways to personalize an email that will help drive clicks In my case, using a plain signature created 78% more clicks than the version with a script signature and a headshot Test your headshot effectiveness with a trial audience to ...

Big Email List = More Traffic? 3 Tips to Market Better

Listen on the go by downloading the audio of today’s video here. Today, Matt answers a question from a reader about why a big email list doesn’t necessarily translate to more traffic. The question refers back to another MattHack about The Unexpected Benefit of STOPPING (5% of our traffic equals 66% of our sales). Hey guys. Matt Ackerson here, ...

Want High Quality Email Subscribers? Then You Need a Higher-Quality Opt-in Experience

Listen on the go by downloading the audio of today’s video here. In today’s video, I offer an in-depth look into the errors and mistakes in some of our products that may have prevented us from getting high-quality email subscribers in the past. I also include research that supports that a higher-quality opt-in experience leads to more ...