email marketing

11 Email Hacks To Activate Leads In Your Funnel (#1 is My Favorite)

Despite some reports to the contrary, email is still the king of online marketing channels. Because email has a 40x return per $1 spent, it makes business sense to focus your energies on this profitable channel to maximize earnings. Email ROI is 4x higher than social media, direct mail, paid search and other channels. However, to ...

[Case Study] Does a Personalized Signature Drive More Email?

 Listen on the go by downloading the audio of today’s video here. There are many ways to personalize an email that will help drive clicks In my case, using a plain signature created 78% more clicks than the version with a script signature and a headshot Test your headshot effectiveness with a trial audience to ...

Big Email List = More Traffic? 3 Tips to Market Better

Listen on the go by downloading the audio of today’s video here. Today, Matt answers a question from a reader about why a big email list doesn’t necessarily translate to more traffic. The question refers back to another MattHack about The Unexpected Benefit of STOPPING (5% of our traffic equals 66% of our sales). Hey guys. Matt Ackerson here, ...