email list building

10 Best Practices to Build A Sales-Generating Email List

header_GeneratingEmailList.png

Ah, email marketing. You may already know this (thanks to every marketing guru and their grandmother), but email is the most effective marketing channel on the web. Seriously. The stats don’t lie. Email is “40 times more effective at acquiring new customers than Facebook and Twitter.” It's like pointing a laser into your customer’s daily lives. And for every dollar spent, email has ...

What Can Presidential Campaigns Teach Us About Marketing?

Get noticed this campaign season. Image via berkeley.edu.

If you are anything like me, you've probably been watching the election season unfold with some blend of consternation and amusement, and maybe even a touch of admiration. You may not agree with many (or any) of the candidates' policies. But from a marketing perspective, election years nevertheless provide fascinating and useful insights into the hearts and ...

How to Fail at E-commerce Without Even Trying

Failing at e-commerce

There are a lot of articles floating around about how to ensure success in e-commerce, some here and some on my blog. So rather than repeating myself, I thought that it would be more interesting to write about the quickest ways to kill your e-commerce business. E-commerce is a $1.5 trillion global economy, but it’s constantly changing and ...