ecommerce

Your Ultimate Guide to YouTube Success Metrics: 13 KPIs to Track 🔍

Three years back, the gaming community was so ready for a new Battlefield game. Including me. But then in May, Electronic Arts (EA) released the official trailer on its YouTube channel—and it was seen by fans as a total failure… It flopped, big time. Long story short: the game was in the discount bin a week after ...

13 Marketing Strategies To Boost Your eCommerce Visibility

You’ve got an eCommerce site that looks good. It functions smoothly and is packed with products that prospective customers will be eager to buy. Great! Recently, an associate of mine named Sarah was in this enviable position. But the problem was that her sales were stagnant and conversion rates were pretty low. You see, given that eCommerce sales almost ...

How to Create a Multi-Channel Marketing Plan for eCommerce

Sometimes you go crazy wondering where your audience is, right? A friend of mine, Chad, has an eCommerce store. And saying that things were rough for him at first is an understatement.  You know, eCommerce has been growing so fast lately. In fact, more than $3.5 trillion were made in sales in 2019 according to Statista.  Quite impressive ...