You’ve got an eCommerce site that looks good. It functions smoothly and is packed with products that prospective customers will be eager to buy. Great! Recently, an associate of mine named Sarah was in this enviable position. But the problem was that her sales were stagnant and conversion rates were pretty low. You see, given that eCommerce sales almost ...

Sometimes you go crazy wondering where your audience is, right? A friend of mine, Chad, has an eCommerce store. And saying that things were rough for him at first is an understatement.  You know, eCommerce has been growing so fast lately. In fact, more than $3.5 trillion were made in sales in 2019 according to Statista.  Quite impressive ...