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  • 9 Proven Ways To Apply AI to Your Marketing (+ Examples)

      Artificial intelligence is an absolute game-changer in the world of marketing. At first, marketers were a little skeptical about its application, so it took a while for it to take off. But boy, has it taken off. Between 2018 and now, the AI software market has grown by 407.6%, according to Statista. In 2025,
  • 7 Great SMS Marketing Examples for Agencies To Learn From

    In 2022, there will be 1.43 billion shipments of smartphones globally, according to Statista. But consider this…in 2009, there were just 173.5 million. Now, that’s a pretty staggering fact. And since virtually everyone in your agency’s target audiences owns a smartphone, maybe it’s time to start reaching out to them with SMS marketing. So you
  • Generational Marketing in E-commerce: Targeting Gen Z to Baby Boomers

    Let me ask you something. Do you have the same exact interests and tendencies as your parents? Probably not, right? You’re probably more inclined to use your mobile phone to shop. And they might have different tastes in social media than you. You see, people of different age groups will also differ in how they
  • 19 Mobile Apps Your Marketing Agency Needs To Try

    To say mobile apps are popular is an understatement. According to Statista, there will be 171 billion mobile app downloads in 2022. But are you utilizing any mobile apps in your marketing efforts? As a marketer, mobile apps can make your life a heck of a lot easier. Whether you’re away from your desktop or

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