Demand Generation

Work Hard and Dare to Dream: An Interview with a Start Up Business Owner

Photo: Redd Angelo

What goes through the mind of someone who wants to start a company? How do they keep going when things are tough? How do they market themselves on the internet? To answer all these questions and more, I interviewed Maria Bloom, the founder of the company Little Bloom Her company is a web store for children products that are organic and better for ...

How Does Content Marketing, Lead Generation, and Demand Generation Work Together? Find Out

80 percent of B2B marketers rate “generating quality leads” as the technique with the highest profit potential, based on research conducted by BtoB Intelligence Center. How do you generate those leads, though? Using Content Marketing? Or Lead Generation? Or Demand Generation? Maybe using some combination of the three works best?Deciding on a strategy can become ...

7 Critical Marketing Steps for Converting Visitors into Paying Customers

I've learned many lessons since I started my first business at the age of 19. But in the last twelve months I've learned even more about how to properly setup a marketing system. For your own business it's important to understand how the end-to-end big picture works: how you find prospects (potential customers), convert some of ...

Dodd-Frank: Real Regulator or Small Business Bully?

Occupy Wall St. (10/4/2011)

The Dodd-Frank Wall Street Reform Act of 2010 was supposed to help regulate the economy by preventing giant corporations from becoming too powerful. But Dodd-Frank may be doing more to hurt some already-struggling small businesses. A response to the current economic recession, Dodd-Frank legislated new restrictions on lenders to prevent a repeat of the practices that ...