customer experience

Can A/B Testing Lead to Customer Loyalty?

There are a lot of factors that go into a successful business. You need a great product, a demand for that product, and the resources to create that product. You need a creative marketing campaign and a distribution method. You have to hire employees, rent a store location, and design an appealing website. But all that goes ...

8 eCommerce Mistakes to Avoid

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When it comes to growing your small business and giving it a web presence, there are many mistakes that can be made in the beginning. It can be difficult to predict every problem that your eCommerce website may run into, but learning from the past mistakes of others can help you get ahead of the competition. Avoid making ...

What Can Presidential Campaigns Teach Us About Marketing?

Get noticed this campaign season. Image via berkeley.edu.

If you are anything like me, you've probably been watching the election season unfold with some blend of consternation and amusement, and maybe even a touch of admiration. You may not agree with many (or any) of the candidates' policies. But from a marketing perspective, election years nevertheless provide fascinating and useful insights into the hearts and ...

Beat the Winter Blues and Keep Customers Happy

As I write, Winter Storm Jonas is surrounding my home. The wind is whipping, the walls are cold and the ground is covered in snow. The plows are not here yet and it is very quiet because I hear no trains, no planes, and no cars. I know a lot of people dislike winter and easily ...