I went over what I consider the Big 3 methods of getting people to opt-in to marketing: mandatory registration, discount offers, and asking. They are the Big 3 not merely because they are effective, but because they are the most familiar methods. This week, I'm focusing on strategies that are related to the Big 3, but provide distinct advantages of their ...
If you are anything like me, you've probably been watching the election season unfold with some blend of consternation and amusement, and maybe even a touch of admiration. You may not agree with many (or any) of the candidates' policies. But from a marketing perspective, election years nevertheless provide fascinating and useful insights into the hearts and ...
Tell us a little about yourself! My name is Ikumi Kayama and I'm a professional medical and scientific illustrator. I own and operate my own studio, Studio Kayama LLC. A lot of my illustrations end up in science textbooks, medical brochures, and signs and panels at museums and natural parks. My mission is to create illustrations that make modern ...
Sometimes there is a decisive moment when you know you need change in your life. Perhaps the place where you are in life doesn't fulfill you or maybe you want to do something completely different. To dream is one thing, but to actually take the step and change your life and follow a dream takes both ...