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  • 4 Sales Funnel Problems to Avoid Before Launch: The Evil 5%

    One of my all-time favorite cartoons is Dragon Ball Z. What I loved (and hated) about this anime is what I call the “Final Form” hook. You see, every supervillain in the show followed the exact same pattern. They’d cause havoc all over the world until the hero took a stand. And then, cue the epic battle. There was armor tearing, muscle flexing, lots
  • 7 Proven & Time-Tested Copywriting Formulas to Convert Leads

    Writing high-converting copy is a lot like building with Legos.  You can completely ignore that fat book of instructions inside your box set of Legos.  You can pour out all the pieces and try to figure out on your own how the heck all of those blocks are supposed to turn into the Millenium Falcon. 
  • 313 Case Studies Analyzed Taught Me These 5 Key Insights

    On December 22nd, 2018 I took a pen and jotted down a list of ideas in my journal. These were infoproducts I wanted to create in 2019. One of them was a simple, itty-bitty tripwire. Simple, no big deal… The idea was a high quality, “curated collection” of conversion case studies. Later in 2019, I
  • 5 Unconventional Marketing Techniques You Should Implement Immediately

    Image credit to Next TwentyEight on FlickrMarketing is more than meets the eye. It’s not just advertisements and social media campaigns. There are a lot of different, subtle ways to create brand awareness and drive sales. Many are far less costly than an advertising campaign. We’re here to talk about some of the more unconventional means of marketing, including some things you

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