conversions

9 Easy Online Marketing Ideas for Black Friday 2020

Who doesn’t buy holiday gifts online? Everyone does. From echo dots and rapid egg cookers to edible spray paint, selfie toasters, and rubber chicken purses (all real gifts by the way)—everyone buys all kinds of fun, useful, and even weird holiday gifts. And as a business owner, Black Friday is your best opportunity to sell whatever it is ...

How to Scale Your Digital Marketing Agency [Without Ads]

In a world where marketing and advertising are mainly digital where you can reach millions of people, honestly, it doesn’t make any sense for your agency to be plateauing. So if you feel you already hit the proverbial ceiling (ouch), understand the opportunity for growing your digital marketing agency is actually HUGE. All you need is reliable ...

21 Conversion Rate Case Studies for Your eCommerce Business

Some people say that conversion rate case studies are BS. But you might be wondering: “The case studies I read show me fancy bar charts and numbers so they gotta be reliable.” And that’s a good point. Why would people say they aren’t reliable? The answer is because the confidence levels are either not high enough to bet ...

9 Elements to A/B Test on Your Landing Page [+Case Studies]

When I first started with A/B testing, I fell into a trap… ...A trap of believing that the most impressive case studies were the norm. What I quickly learned though is that a great A/B test doesn’t come from changing the color of your CTA button from red to green and seeing a 50% increase in sales. That’s ...