conversion optimization

5 Unconventional Marketing Techniques You Should Implement Immediately

Image credit to Next TwentyEight on Flickr

Marketing is more than meets the eye. It’s not just advertisements and social media campaigns. There are a lot of different, subtle ways to create brand awareness and drive sales. Many are far less costly than an advertising campaign. We’re here to talk about some of the more unconventional means of marketing, including some things you may ...

How will the “Less is More” Technique Increase Your Conversions?

less-is-more

“Less is more." The informal, overused adage really becomes significant when we talk about landing page optimization and conversion rate optimization (CRO). Less links, distractions, “leaks” and options can lead to to increased conversion rates, leads and eventually, increased money in your pocket. If you want to make your landing page perfect, you should ideally keep the options ...

How LeadPages Grew to 40,000 Customers in Less Than 2 Years – With Tim Paige

Tim Paige is the conversion educator at Lead Pages. "...my job is to help people get results from their marketing whether it's list building, growing their webinars and probably most importantly, increasing their revenue. I speak at live events. I do podcasts and I host our webinars. I've hosted over 400 webinars in the last 2 ...

How to Use Personalization Marketing to Increase Conversions

personalization-marketing

When you plan a landing page campaign you instantly think of copy, design and calls-to-action. This is not wrong, just like your competitors you need to consider these elements. However to get the edge on your competition you should also consider marketing personalization. Leveraging the information you know about your users and website visitors will let you ...