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  • Funnel Drift Defined: A Silent Conversion Killer Costing You Big $

      Imagine you have a loaded (metaphorical) gun. You hold it in your hand, it’s light, cool to the touch. Now you look down at your foot. “Hello foot, you look nice and functional, good for walking and such,” you say casually as you aim the gun at your foot. And you know what happens
  • The Retargeting Revolution: Making Ads That Convert

      You know that your ideal customers visit your site, go through your pages, and… Somehow, poof! They vanish. “Well, not everyone buys,” you might be thinking. True. But there might be A LOT more people who were closer to making that purchase than you realize. All they need is someone to reach out to
  • How To Boost Mobile Conversion Rate With Mobile Optimization

    Quick: When was the last time you checked your phone? For most people, the answer is probably anywhere from 2 hours ago to 2 seconds ago. According to data from Zippia, the average American checks their phone 96 times and spends an average of 5 hours and 24 minutes on their mobile device—per day. This
  • Myth Busted: 9 Website Conversion Optimization Beliefs

    It’s the new year, which means it’s time for new marketing strategies. Did you know that the only thing standing between your client and a billion-dollar revenue is the perfect sales funnel? It’s true—and this unicorn sales funnel can be yours for only a small fee of $50,000. Just kidding! But how many times do

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