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  • Sales Funnel 2016: Is This the Best Political Ad of the Year?

    header_SalesFunnel2016.jpgIt’s Sales Funnel 2016! We’re covering all the high-converting points in the U.S. Presidential Election. For all the best insights and analysis, keep it tuned right here. Political advertising is an animal of its own. That’s why it’s one of my favorites. Political ads borrow all kinds of marketing and persuasion tactics—and this year, the gloves
  • What Is A/B Testing and How Can It Help You?

    Marketing and running a business are very dependent on human behavior. As business owners, we want to know what attracts someone to our business and what will make them choose us over another business. If we run a physical store or restaurant we can see in person how different decorations or coupons influences customers’ behavior.  But if
  • 15 Blog Post Ideas That Will Actually Help You Make Sales

    man-791049_640  Editor’s Note: We are pleased to feature a post from our guest writer, Jessica Mehring, the founder of Horizon Peak Consulting. Jessica combines sales-focused copywriting with long-form content creation to help her clients turn white papers, guides and e-books into clients and revenue. Follow her on Twitter at @horizonpeak and connect with her at
  • Creating Content Assets: Process, Successful Examples, and Tools of the Trade

    content marketing pyramid by CurataWith content marketing having its best days, only a few understand its core principles and goals. Examining the data from the Content Marketing Institute study claiming that only 38% of marketers consider their content strategies efficient, it’s not difficult to understand many of them don’t have any clear and documented content strategy to deal with

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