analytics

You Are Probably Getting Stupid Results from A/B Testing. Here’s Why.

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You know the drill. Every time you change something on your site or app, you must test – test for speed, test for user experience, test for everything. And lots of gurus insist that A/B testing of all sorts of elements, such as button size and color, can alter the number of click-throughs and conversions. Some A/B ...

What Can Presidential Campaigns Teach Us About Marketing?

Get noticed this campaign season. Image via berkeley.edu.

If you are anything like me, you've probably been watching the election season unfold with some blend of consternation and amusement, and maybe even a touch of admiration. You may not agree with many (or any) of the candidates' policies. But from a marketing perspective, election years nevertheless provide fascinating and useful insights into the hearts and ...

Predicting the Next Google Algorithm Update

For digital marketers, the thought of an impending Google Algorithm update can feel like something nightmares are made of.  Rumours start flying, Matt Cutts – before leave – gets bombarded with queries, and SEOs across the globe go into panic mode. But what if there was a way for you to keep a constant eye on ...

The Biggest Marketing Trends For 2016

Trying to predict the future is something humans have done for generations. We have looked at the stars, we have used the Tarot cards, and we have tried to read animal behavior. Some have looked into crystal balls or tea cups. All over the world, in any culture, this phenomena exist. Just imagine the power someone would have ...