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  • 15 Useful Instagram Marketing KPIs for Agencies To Track 👍

    Instagram has over 1 billion monthly active users worldwide, according to Statista. And the majority of them are under the age of 45. To boot, Meta for Business says that 200+ million Instagram users visit a business account every day. So there’s a great opportunity to expose your client’s brand to a large audience on
  • Your Agency Guide to YouTube Success Metrics: 13 KPIs to Track 🔍

    Three years back, the gaming community was so ready for a new Battlefield game. Including me. But then in May, Electronic Arts (EA) released the official trailer on its YouTube channel—and it was seen by fans as a total failure… It flopped, big time. Long story short: the game was in the discount bin a

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