11 Copywriting Techniques for High-Converting Landing Pages

Remember Metroid?  The side-scrolling Super Nintendo game starring a bounty hunter with a giant laser gun for a hand? It’s a classic.  And believe it or not, it has a lot in common with copywriting.  Hear me out... Between blasting through alien guts and jumping over bottomless crevasses, every now and then you’d stumble upon a door.   And no matter what ...

Your Ridiculously Easy Guide to Website Conversion Funnels

A friend’s marketing mentor once told him: “Most businesses waste 50% of their marketing budget on average!” Maybe that’s true in some cases… But a conversion funnel (done right) falls into the other 50%—growth.  And every time I look at our bank account (and our clients funnels), I’m reminded of that fact.  The numbers I see there say this: a ...

How to Create Your First Email Sales Funnel in Less Than Three Hours

“Are we there yet?”...  Raise your hand if you were ever obnoxious enough to ask this over and over again in the car when you were a kid 🙋‍♂️🙋‍♀️.  I certainly was. This was one way I’d entertain myself on those long boring road trips when my family would go on vacation (and when my Gameboy’s battery power ...

How to Bring Website Visitors Back w/ Retargeting Ads (the RIGHT Way)

Retargeting, remarketing... Re-smhartketing. Ok, that last one I made it up. But the other two are real and they essentially mean the same thing: Showing your targeted ad messages to people who left your site without buying, signing up, converting—whatever. Setting up retargeting ads is actually super easy, but there are a few things you need to know before ...