19 Mobile Apps Your Marketing Agency Needs To Try
To say mobile apps are popular is an understatement.
According to Statista, there will be 171 billion mobile app downloads in 2022.
But are you utilizing any mobile apps in your marketing efforts?
As a marketer, mobile apps can make your life a heck of a lot easier. Whether you’re away from your desktop or you just want to quickly check on things in an instant, marketing mobile apps are here to streamline your workflow.
So in today’s article you’ll read about 19 of the best mobile apps for marketing agencies.
And these apps will help you in the following ways:
- Teamwork: Collaborate among your team effortlessly so everyone works toward a common goal.
- Productivity: Keep your project deadlines and workflow up to a high standard.
- Content: Generate ideas, create visuals and monitor performance metrics.
- Social media: Stay on top of industry trends and optimize for emerging opportunities.
Let’s get started …
Apps for Teamwork
Best Mobile Apps for Marketers #1: Google Workspace
Google Workspace is a trusty go-to for a lot of companies, including for our own team of digital marketers.
In fact, data platform Enlyft says that over 2 million companies use Google apps. And it’s mostly small businesses that use them.
With mobile apps like Docs, Slides and Sheets, you can access, edit and share your files from Drive on the go.
As you’d expect, this is especially great for remote teams or when you’re out of the office and need to make a quick change to a project or have to collaborate with a co-worker at that moment.
Best Mobile Apps for Marketers #2: Asana
Asana is a project management tool that lets you track your team’s progress on projects and tasks.
With Asana, you can create tasks, set due dates, and assign them to specific team members.
Plus, you can get real-time updates on each task’s progress so you know what’s being worked on and when it’s due.
This way, you can stay organized and keep your projects on course.
Another thing is Asana creates visualizations for you so you can easily see how any changes you make affect productivity.
Best Mobile Apps for Marketers #3: Slack
Slack is effective for quick communication and collaboration among your agency’s team members.
And some of the biggest brands out there like Airbnb, Shopify and Lyft all use Slack, according to StackShare.
Whether you need to chat with another marketer or an entire team, Slack can help expedite your workflow by allowing direct messaging and keeping all conversations in the same place so no one misses anything.
With mobile apps like Slack, there’s no reason to dial the phone keypad or frantically scroll through your email inbox to communicate with your co-workers.
Apps for Productivity
Best Mobile Apps for Marketers #4: Evernote
Do you ever have the lightbulb go off over your head only to forget about it a short time later?
Like that idea that would transform your agency?
Maybe you were really busy with something, and your brain shoved your idea deep into your subconscious.
Well, with Evernote, you won’t have to worry about this common problem.
And it’s all too easy to forget things.
According to Hermann Ebbinghaus’ study, “The Forgetting Curve,” you’ll forget roughly 75% of a new concept within a day or two.
Evernote is a powerhouse note-taking mobile app with a ton of features, including the ability to record and attach audio memos, make to-do lists, and collaborate on projects with other Evernote users.
Some of the other features you can expect are:
- Create tasks, assign them and set due dates
- Keep a copy of important documents
- Save web pages so you can mark them up with arrows, highlights and text
- Sync with Google Calendar so you remember notes for key events
Best Mobile Apps for Marketers #5: Everhour
If you don’t pay close attention to your billable hours, then costs start adding up quickly.
According to a report from Accelo, a 15-employee company can expect to lose, on average, $1.65 million in yearly revenue due to poor time-tracking habits.
If you’re a bigger agency, you’ll be wasting even more money.
But if you use an app that focuses more on time management, you can see where there’s bottlenecks in the workflow.
Too many emails?
Meetings last too long?
Whatever it is, it can be traced back on a mobile app like Everhour.
Everhour is a time-tracking tool that works seamlessly across desktops and mobile apps. As a result, it’s easy to track billable hours for your marketing team when you’re on the go.
And Evehour will also help you easily identify where time is slipping away from you — and give you suggestions on how to better manage it.
Best Mobile Apps for Marketers #6: CoSchedule
CoSchedule is a perfect tool for your team if you have multiple ongoing projects.
And its target audience is specifically marketers like you.
With it, you can plan out your editorial calendar and keep track of what’s due when. That way, you can keep your projects sorted and keep every team member on the same page.
According to its website, marketing teams save an average of $50,000 a year with CoSchedule Marketing Suite.
Apps for Content
Best Mobile Apps for Marketers #7: Flipboard
Flipboard is a social magazine that lets you curate content from all over the web with just a few swipes.
Once you’ve created your personalized Flipboard magazine, you can share it on social media and email it to colleagues in a snap.
That way, you can better resonate with your audience and generate content ideas for your team.
Best Mobile Apps for Marketers #8: Google Analytics
Google Analytics is a free web analytics tool that’s used for over 28 million websites, according to BuiltWith.
It lets you track the traffic and performance of the websites your agency handles. But there’s also a mobile version too.
Just like with the web version, the Google Analytics mobile app allows you to:
- Monitor real-time data
- Compare date ranges and apply segments
- Build your own reports with any combination of metrics and dimensions
With the data you uncover, you can make informed decisions about where to focus your marketing efforts without having to log into your computer or laptop.
Best Mobile Apps for Marketers #9: Feedly
Feedly is an RSS reader that helps you keep up with the latest news and trends in your industry.
But it also doubles as a content-curation tool. With Feedly, you can save articles, blog posts, and videos to your own personal feed so you have all the information you need in one place.
This way, you can quickly skim through the latest stories to share on your social media channels, where 48% of Amercians receive their news, according to Pew Research.
Plus, you can get real-time insights on how your social media campaigns are performing.
Best Mobile Apps for Marketers #10: Canva
I’m sure you’ve already heard of Canva. If not, then Canva is a cloud-based graphic design tool that makes designing quick and easy.
You can create everything from images to slideshows, ads and infographics.
For example, you can use Canva to make social media banners in under a minute or create an infographic in 10 minutes flat.
And they even have built-in templates to help get you started.
Apps for Social Media
Best Mobile Apps for Marketers #11: LinkedIn
As a marketer, you need to always stay on top of industry trends and stay in touch with a network of like-minded professionals.
Because how else will your agency know what new tech stacks to use and what the latest and greatest strategies are?
And LinkedIn is a good place to keep an eye on new developments and reach out to other marketers. Or maybe you’ll even find another agency to partner up with if you need a little boost (but we recommend you choose AutoGrow).
On LinkedIn, you can read updates from your connections, see who’s been viewing your profile, and even apply to jobs on the go if you’re looking for an upgrade.
But above all, you can use it to demonstrate thought leadership with content creation, which LinkedIn says increased by 60% in 2020.
Best Mobile Apps for Marketers #12: Hootsuite
Hootsuite is a social media management platform with a mobile app that lets you keep track of all the social media accounts your agency handles.
Very convenient, right? Well, of course it is because Hootsuite is specifically designed for marketers like yourself.
With Hootsuite, you can schedule posts, respond to comments, and measure your success across multiple social channels using the app’s built-in analytics.
But beside social media management, you’ll also be able to track your SMS messaging strategy with Hootsuite’s mobile app.
And in case you didn’t already know, SMS messaging is much more effective at contacting customers than other communication channels.
According to SMS Comparison, 98% of all text messages are opened. Moreover, it’s the most preferred brand-communication channel.
Best Mobile Apps for Marketers #13: Twitter
Like LinkedIn, Twitter’s mobile app is great for keeping up with the latest news and trends in your industry.
And you can also use it to build relationships with other marketing personalities by following them, tweeting at them and retweeting their content.
But Twitter’s also a good place to display ads, share news stories, promote your website, and learn more about your target audience’s tastes.
If you’re going to use Twitter for brand marketing, then follow these best practices:
- Keep Tweets short and sweet.
- Use imagery and video as much as possible.
- Always engage with your audience with Retweets, sharing articles and replying to comments.
- Capture a wider audience with strategic hashtag usage.
Best Mobile Apps for Marketers #14: SocialBee
SocialBee is a social media management tool that’s specifically made for agencies and small businesses.
It offers all the features a marketer like you needs to manage social media accounts, including:
- Scheduling
- Reporting
- Team collaboration
- URL shortening
- Post variation
- Collecting hashtags
- Email notifications
With SocialBee, you can categorize different types of content so that your content is balanced.
And you also have access to a built-in RSS feed for content generation.
Best Mobile Apps for Marketers #15: Sprout Social
Sprout Social is another social media management platform that offers similar features to Hootsuite.
But what makes Sprout stand out is its team management capabilities.
With Sprout, you can easily assign tasks to team members, see who’s working on what, and track your team’s progress.
Best Mobile Apps for Marketers #16: Mention
Mention is a monitoring tool that notifies you of social media mentions of your brand, product or competitors.
You can search for specific keywords or hashtags to see who’s talking about you on social networks like Twitter, Facebook, Instagram and more.
This way, you can join the conversation with your most loyal customers and turn casual followers into brand advocates.
And you turn those brand advocates into influencers if they have a large enough audience.
If you manage to do that, then expect soaring profits.
As reported by Influencer Marketing Hub, influencers generate a 520% ROI.
Apps for Miscellaneous Tasks
Best Mobile Apps for Marketers #17: Fiverr
Freelancing is becoming a lot more popular these days.
As reported by LinkedIn, 70% of small businesses in the U.S. have hired a freelancer at some point.
And the reasons for doing so are:
If you’re serious about outsourcing some of your marketing projects, then Fiverr is a great place to start since its user base consists of professionals that agencies need.
At any time you want, you can find everything from copywriters and graphic designers to web developers and video creators.
And because it’s a global platform, you can find freelancers from all over the world who are willing to work for pretty cheap.
But make sure you vet the freelancer, despite how much value you think you may be receiving.
Best Mobile Apps for Marketers #18: Mailchimp
As you may know, Mailchimp is a popular email marketing platform.
But did you know Mailchimp has a mobile app?
With the app, you can do basically anything you normally would, like:
- Manage your contacts
- Create beautiful email designs
- Write email copy
- Create landing pages
- Track your campaign performance
And Mailchimp’s 370,000 mobile users appear to really love it, as it’s currently got a 4.9 out of 5 star rating on the App Store.
Best Mobile Apps for Marketers #19: Calendly
Calendly is an online scheduling software that simplifies the process of booking appointments with prospects or clients. Or maybe you want to use it for scheduling interviews when you’re looking to hire a new team member.
On a related note, Yello finds that 72% of recruiters say finding a time that works for everyone is the toughest challenge in scheduling interviews.
But Calendly removes this barrier entirely.
Using Calendly, you can create a custom link for your availability and share it with others. Then when someone clicks on the link, they’ll be able to pick a time that works for them. From there, all you have to do is click "confirm" and the meeting will be added to your calendar.
And with one click, you can send automated emails or text reminders to your guests just before your scheduled meeting time.
With over 10 million users like eBay and Adobe, it’s safe to say Calendly has built quite the reputation.
Conclusion
As a marketer, you need to always be looking for new ways to be more efficient.
With the ease of use that comes with a mobile device, there’s no better place to look than on this list of 19 of the best mobile apps for marketers.
Plus, your agency probably already uses the desktop version for some of these apps, so all you have to do is just install the mobile version to your phone, and you’re good to go.
That way, you can get around to:
- Collaborating better as a team
- Becoming more productive each day
- Implementing a killer content strategy
- Optimizing your social media accounts
In case your agency needs more than just a few mobile app additions to improve your efficiency, you should seriously think about delegating some of your marketing projects to AutoGrow.
Whether it’s anything from a lead magnet to paid ads, we’ll see to it that your clients will be delighted. And you get the credit. If you want to learn more about this opportunity, watch our on-demand demo.
Thanks for reading today, and before you go …
Which mobile app do you plan to start using at your agency?
Let me know in the comments below.
Keep AutoGrowin’, stay focused.
Mark
