6 Proven Examples of High-Ticket Sales Funnels You Can Model
Not so long ago, we closed a sale with a new client named Michael.
He’s in the business of selling $10,000 hyperbaric chambers (a type of medical treatment used by athletes).
Michael asked me if I had any examples of high-ticket sales funnels.
He wanted to know if a sales funnel could, in fact, work for his type of business—the business of selling a high-priced physical product.
I knew from the jump the answer was a definite yes because at AutoGrow, we create (and optimize) high-ticket sales funnels for our clients daily.
And we’ve found, in actuality, there’s quite a lot of overlap between what a high-ticket sales funnel is, compared with a lead generation funnel for businesses that sell services (as you’ll see).
But the truth is, sales funnels work no matter how expensive your services (and products) are.
And instead of trying to convince you that sales funnels really do work with expensive physical products and services, I think it’s better to show you in real time, with actionable examples .
But in today’s article, you’ll learn:
- What Are “High-Ticket” Products and Services?
- High-Ticket Funnel Example #1: Tesla’s Launch Funnel – $1,000 Deposit
- High-Ticket E-commerce Funnel Example #2:$10,000 Trek Bikes
- High-Ticket Funnel Example #3: Michael Rozbruch’s CPA Training Program (Info Product) for $1,500
- High-Ticket Lead Gen Funnel Example #4: Follow-Up Funnel for $50,000-$200,000 ExcelHelp.com Custom Enterprise Software Service
- High-Ticket Funnel Example #5: $8,000 per Client Sale for Coaching Service
- High-Ticket Funnel Example #6: A Funnel Makeover With $1 Million-Plus in Sales Revenue Potential
Plus, I’ll show you how you can model, step by step, your own sales funnel with the proven funnel strategies laid out in these examples. All so that you can grow your sales conversions .
But first, let’s define the topic of “high ticket”…
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What Are “High-Ticket” Products and Services?
High-ticket items are high-value and high-priced products or services.
The products can include expensive items like cars, jewelry, and high-end bikes.
And high-ticket services can include things like coaching, webinars, and training. Basically, “high ticket” constitutes any product or service that costs more than $1,000 and offers clients and customers a hefty chunk of pure, unadulterated value.
Similarly, a high-ticket sales funnel is defined as a selling system that leads a customer, step-by-step, to buy a higher-priced product or service.
High-ticket funnels are a powerful marketing strategy that, when set up and implemented correctly, can make you a lot of money.
Anyway, people who normally buy products or services at higher prices are typically much more invested in them, and they more than likely experience greater levels of success with those products or services.
That’s one of the main reasons why high-ticket items are incredibly valuable and lucrative for businesses.
Obviously, they aren’t for all types of businesses, though. For instance…
- If you’re not willing to charge more than $1,000 for a training course or program...
- If you’re happy charging clients an hourly rate...
- If you’re bogged down with demanding and unappreciative clients, telling yourself, “This is just the nature of the job”...
Then, selling high-ticket items is not for you.
On the other hand, if…
- You’re willing to charge clients over $1,000 for a product or service...
- You want to make more profit per sale…
- You’re willing to spend less on overhead costs...
- And you prefer selling expensive products or services rather than more affordable ones...
Then, high-ticket selling is perfect for you and your business.
Typically, higher-ticket products are also the most profitable ones because they pay for themselves. (When you charge what it’s worth, you earn more profit, clients are happier, and your end-product or service is superior to other offerings)
This is one key reason why people start selling high-ticket items in the first place. They know they need fewer sales in order to meet their financial goals.
There’s a ton of potential for skyrocketing your monthly and yearly revenue growth with high-ticket items. But the thing is, generating high-ticket leads can be tricky — the reason being, this process requires different sales funnel tactics than low-ticket items.
For instance, if you’re selling high-ticket products, to drive customer engagement you might want to consider asking for a small deposit on a more expensive item. Below, you’ll see how Tesla used this marketing strategy.
And if you’re selling a service instead of a physical product, you might give the prospect a preview of the paid product in the form of a cheap (or free) report or webinar. We’ll also show you how that worked well for ExcelHelp.com.
So, if you’re considering pivoting your company to start selling high-ticket items, you’ll want to check out these 6 examples of high-ticket funnels from multi-million dollar companies — proven funnels that you can model for your own business…
Want to create a funnel or optimize an existing one for your agency, eCommerce store, coaching business, or SaaS? AutoGrow.co is the place to start. Delegate your marketing projects without the typical headaches of hiring. Start Your $7-for-7-Day Trial Now.
High-Ticket Funnel Example #1: Tesla’s Launch Funnel — $1,000 Deposit
In 2008, the electric vehicle manufacturer Tesla was worth about $15 million.
Today, Tesla is valued at $575 billion.
That’s a 3,833,233%% boost in fifteen years — a mind-blowing amount of growth.
The company rolled out a compact premium sedan named the Model 3, which made its debut at a launch event in 2016. It’s priced at about $35,000 to date.
At the time of launch, demand and interest in the vehicle were incredibly high. This made Tesla open preorders for the vehicle with a very smart sales funnel strategy.
This is probably the most successful product launch that we know of in history.
And part of the reason Tesla’s pre-sale launch was so successful was that the company (and its founder Elon Musk) received a lot of press for its positive vision of moving everyone away from gas-powered vehicles.
Whether you agree with that vision or not, the success of this launch proved that the market is very in tune with Tesla’s vision.
Basically, Tesla used a very simple sales funnel that you can model because it’s proven to convert. Here’s a quick breakdown of the steps in the funnel:
Step #1: Webinar Registration
Prospective customers would first opt into a webinar page to learn more about the launch event for the Model 3 car.
Step #2: Live Webinar Landing Page
When the webinar was live, prospects were then taken to a webinar watch page.
Step #3: Checkout Page
After the live webinar was over, the prospects were redirected to click on a call-to-action button that would take them to a checkout form, where they’d make a deposit of $1,000 to reserve their Tesla Model 3 pre-order.
Do you want to know what that simple funnel resulted in?
Customers placed over $14 billion in preorders.
Now, some people may have gotten cold feet and decided at the last minute that they didn’t want to pay the full amount for the car later on. But still, this is regarded as one of the most successful product launches in history.
But how did Tesla do that?
Well, one interesting tactic they used in this funnel is asking the prospective customer to make a relatively small commitment toward the larger cost of the car ($1,000 deposit).
It was easier to ask prospective buyers to pay only a portion of the cost upfront (in the pre-orders). This allowed Tesla to maximize the number of people who’d eventually want to pay the full amount for the car later on.
High-Ticket E-commerce Funnel Example #2: $10,000 Trek Bikes
Trek Bikes sells high-end bicycles for up to $12,000.
This includes bikes customized by color and size.
Now let’s take a look at their funnel and how it’s structured...
Step #1: Landing Page
If prospective customers started the checkout process or even signed up for a newsletter after arriving on their landing page, they’d receive follow-up emails encouraging them to buy, along with a pop-up form to sign up.
Step #2: Follow-up Emails After Cart Abandonment
These emails invite the prospect to come back to their website and add a specific bike to the cart.
However, when it comes to increasing e-commerce conversion rates, one of the 313 case studies I analyzed as part of our Proven Sales Conversion Pack shows that something as simple as a free shipping incentive can increase sales by 23%.
Also, a different case study says that adding a clear call to action can boost conversions by 250%. And that’s exactly what Trek Bikes did. They added a very clear call to action: “Find Your Bike.”
They also included real testimonials from users who bought bikes from them in the past. This typically makes a prospective customer feel more comfortable with the idea of buying an expensive bike. Why? Because adding customers' photos to a landing page can translate to a 23% increase in adds to cart. Behold, the unrelenting power of social proof!
High-Ticket Funnel Example #3: Michael Rozbruch’s CPA Training Program (Info Product) for $1,500
Michael Rozbruch is a tax expert and entrepreneur. He created Michael Rozbruch’s Tax and Business Solutions Academy. Plus, he works with attorneys, IRS-enrolled agents, and CPAs to manage their finances and avoid money pitfalls.
In addition to owning a $23 million tax resolution firm that’s generated 168 consecutive months of revenue growth, Rozbruch also does training programs, conferences, and consulting as well.
His sales funnel for the CPA training program is valued at $1,500. And one of the training courses he currently offers on his website is priced at $497.
Now let’s see how this high-ticket funnel example is structured…
Step #1: Webinar Registration Page
Rozbruch hosted a live training webinar to get people interested in the product launch for his training program. He used affiliates, emails to his internal list, and Facebook ads to promote the webinar. 3,000 people registered for it.
Step #2: Thank You Page With Product Offer
His thank you page, used for signing up for the training, was more than a mere courtesy. It included a one-time press release template offer valued at $197. Of those who signed up for the free training, 139 customers took advantage of the offer, netting him $27,383.
Step #3: Automated Follow-ups
To drive interest before the event, Rozbruch’s team sent out 11 follow-up emails. This may seem like a lot, but it was spread out over three weeks. If a customer opted in closer to the event, they would receive more emails in a shorter span of time than customers who’d signed up earlier.
Even though only 1,093 people actually attended the webinar live, the launch brought in a whopping $402,693 in sales for his training program.
And I bet you’re wondering which marketing tactic he used. The answer is the 11 follow-up emails preceding the webinar.
Still skeptical about getting quick wins in your email marketing strategy?
High-Ticket Lead Gen Funnel Example #4: Follow-Up Funnel for $50,000-$200,000 ExcelHelp.com Custom Enterprise Software Service
ExcelHelp is a professional Excel programming firm dedicated to helping companies make the most of their investment in Excel and Microsoft applications.
They build custom software integrations for Fortune 500 companies like NASA and Revlon. These integrations help streamline operations like automatic data entry or form creation.
The average amount that ExcelHelp.com charges for a project is in the mid-five figures (~$50,000) to mid-six figures (~$300,000).
ExcelHelp.com is an eSoftware Associates Inc company — a client we have worked with at AutoGrow. We actually helped them grow their sales funnel and revenue by 30%.
Here’s the before and after graphic…
This high-ticket service is, without a doubt, one of our best case studies.
And here’s one nice compliment that their VP gave us…
Pretty cool, right?
Now let’s review the breakdown of this high-ticket lead gen funnel and how they promoted their high-ticket product, the Paperless Construction Company whitepaper.
Step #1: Website Homepage
Prospects would visit the ExcelHelp.com website and see an exit pop-up when they’re about to leave the site. This is a free opt-in offer for their whitepaper.
Or, if people are interested in a specific service, ExcelHelp would showcase two clear call-to-action buttons across their homepage, enticing prospective clients to schedule a consultation:
Step #2: Follow-up Email
Once the prospects signed up with their name and email address, they could download the whitepaper or brochure and give ExcelHelp.com an opportunity to nurture them via email automation.
ExcelHelp.com might also send retargeting ads to bring users back to the website if they left without opting in, and hopefully, convert them upon return.
The extra offer incentive when opting in is an interesting tactic. It’s one more way to add value to prospects. The prospective customer can download the whitepaper and read it or pass it along to colleagues, which may help speed up a purchasing decision.
High-Ticket Funnel Example #5: $8,000 per Client Sale for Coaching Service
Winning International is a coaches-to-coaches service that assists leaders in growing their businesses.
The company was created in 2014 by Ryan Magdziarz. He works in the fields of dating, finance, fitness, health, life, and business coaching.
This company’s sales funnel relies heavily on paid Facebook ads. These drive people to their website where they can then opt-in and become customers.
For this funnel, their Facebook ads promoted a free fitness-related report.
Let’s take a look at this high-ticket funnel...
Step #1: Landing Page
When prospects arrive on this page, they’re encouraged to download a lead magnet, which is a comprehensive sales funnel template.
Step #2: Free Consultation
On the top right corner, prospects can see a call-to-action button that invites them to check out the “Free Training”. After clicking, people are redirected to a landing page with outstanding CTAs to book a free call.
Step #3: Thank You Page
After downloading the lead magnet, prospects are taken to a thank you page. On that page, there’s an offer for a free call. The end-goal is to convert the prospect into a paying client.
Their lead magnet offer is what makes this sales funnel so unique. Because it then leads to an offer to become a coaching client, which is a great upsell.
High-Ticket Funnel Example #6: A Funnel Makeover With $1+ Million in Sales Revenue Potential
Finally, to draw our investigation of high-ticket funnels to a close, let’s take a look at a company called Gravy.
This company helps subscription-based businesses retrieve failed payments from their customers. However, their sales funnel wasn’t functioning optimally and needed a redesign to increase their client base.
A coaching company called Growth Tools was brought in to help Gravy revamp their funnel and get the results they were looking for. Let’s take a look at what they came up with:
Step #1: A Brand New Facebook Ad
Before Growth Tools got involved, Gravy’s lead-generation ads on Facebook looked like this:
Needless to say, this ad leaves a lot to be desired. It’s clunky, unclear, and creates more questions rather than answers.
You scroll away from it thinking, “Uh… I’m really not sure what Gravy does for people. Their service could be extremely valuable, but now I’m just confused.” So, most people moved on, as you would expect them to.
Here’s the After:
This is much better in terms of effective copywriting. The opening line reels you in with a clear, empathetic tone that isn’t found in the previous ad.
They also do a great job of outlining and addressing the problems that subscription box businesses face, and the ad provides clarity with respect to the solutions Gravy offers their clients.
Plus, their free lead magnet checklist offer, stacked with actionable advice, is much more useful for their target audience — rather than a regular old blog post.
Step #2: The Landing Page
After clicking on the CTA of Gravy’s Facebook ad, the prospect is brought to a landing page that offers the lead magnet in exchange for an email address — simple and straightforward.
Step #3: Booking a Call
After downloading the lead magnet checklist, the prospect is then whisked away to a second landing page that prompts them to book a call. With this call, Gravy offers a free audit and a promise to show them how to recover 70% of their failed payments.
If the customer decides to book a call from this page, they are then brought to a confirmation page here:
Even this confirmation page does a good job of continuing to nurture the prospective client and make them feel comfortable with the process.
Step #4: The Final Email
After booking a call with Gravy, the prospect can then look forward to receiving an email with clear, comprehensive instructions on how to prepare for the call.
Now the only thing left to do is to talk with the prospect, analyze their particular needs, and nurture them into becoming a long-time client. But the hard part was all taken care of thanks to an engaging, automated sales funnel that provides value and clarity along the way.
Here’s what it all comes down to: You may sell high-ticket products or services that cost $1,000 or more per item, but you can still use any sales funnel strategy proven to convert your website’s visitors into buyers.
With that said, let’s briefly pick up what this article laid down today:
- We explored and defined the concept of “high-ticket” — which constitutes products and services that cost over $1,000 and provide unmatched value to those who purchase them.
- We expounded on the benefits of selling high-ticket products or services, as well as why some business models are a better fit for selling high-ticket offerings than others.
- Then, with a much clearer understanding of the “high-ticket” world, we analyzed 6 proven sales funnels from multi-million dollar companies, step-by-step, including Tesla, Trek Bike, ExcelHelp.com, and more.
- During our deep dive into these funnel examples, you’ve seen the simplicity of the funnel-creation process first-hand — that it’s possible to build a high-converting sales funnel regardless of your offer’s price.
All you have to do is let us know where to start. Not only that, you can delegate all of your marketing projects and tasks to our all-in-one team of professionals — everything from web design and sales funnel creation to copywriting and video production.
So tell me something… Do you sell (or want to sell) high-ticket items?
Which of the examples that we went over today is more relevant to your business?
Will you try one of these sales funnel tactics for your own company? Which one?
Let me know it all in the comments below.
Keep AutoGrowin’, stay focused,